ES Fitness Acquired by TSG Consumer from BRS in Strategic Deal
Deal News | Jul 21, 2025 | Bruckmann, Rosser, Sherrill & Co
Bruckmann, Rosser, Sherrill & Co. (BRS), a private equity firm based in New York, has completed the sale of ES Fitness to TSG Consumer Partners. Initially acquired by BRS with 16 franchises, ES Fitness emerged as a High Value Low Price (HVLP) gym operator and expanded to over 175 locations, covering both operational and developmental stages. BRS played a pivotal role in creating and nurturing the ES brand, transforming it into a national entity valued for its high-end fitness offering while maintaining affordability. With its sale to TSG Consumer Partners, another renowned private equity firm known for managing $14 billion in assets, ES Fitness is expected to continue thriving while providing innovative fitness solutions and a supportive community to its members. TSG has a track record of working with well-known consumer brands and plans to bring its expertise to ES Fitness' further growth and success. BRS & Co. appreciates all collaborative parties that contributed to the investment and its consequent successful divestment.
Sectors
- Private Equity
- Fitness
- Consumer Goods and Services
Geography
- United States – BRS & Co. is based in New York, and ES Fitness operates nationally across the U.S. TSG Consumer Partners has offices in major U.S. cities, indicating a strong American presence.
- United Kingdom – TSG Consumer Partners also has an office in London, indicating their engagement and operational coverage extend to the UK.
Industry
- Private Equity – The article focuses on the transaction between two private equity firms, BRS & Co. and TSG Consumer Partners.
- Fitness – ES Fitness is part of the HVLP fitness industry and has grown considerably, which is a key focus of the article.
- Consumer Goods and Services – BRS & Co. and TSG Consumer both focus on investing in consumer-focused businesses, with ES Fitness being a prime example.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| ES Fitness | Target Company | Company | A leading operator of High Value Low Price (HVLP) gyms with more than 175 locations. |
| Bruckmann, Rosser, Sherrill & Co. (BRS) | Selling Company | Company | A New York-based private equity firm with a focus on lower middle market consumer goods and services businesses. |
| TSG Consumer Partners, LP | Bidding Company | Company | A consumer-focused private equity firm with significant assets under management known for empowering leading consumer brands. |