Equativ Merges with Sharethrough to Form Global Media Powerhouse
Deal News | Jun 09, 2025 | EIN
Equativ has successfully finalized the merger with Sharethrough, marking a significant consolidation in the ad tech industry. This unification follows Equativ's acquisition of Sharethrough in June 2024, and it aims to strengthen the company’s position as a leading independent media platform. Equativ has launched a rebranded identity, promising enhanced transparency, innovation, and user-focused technology. The new entity combines planning, curation, activation, and optimization into one platform, 'Maestro by Equativ', which caters to global advertisers with tools for diverse media solutions. This merger is seen as a step towards creating robust, efficient platforms that simplify the ad tech stack while advancing sustainability and transparency, a vision shared by industry commentators from companies such as Horizon Media and Scope3.
Sectors
- Ad Tech
- Media and Entertainment
Geography
- Global – The merger between Equativ and Sharethrough involves companies operating on a global scale with solutions catering to international markets.
- France – Equativ is noted to have influences from France through contributors like Mykim Chikli and Vincent Salini, indicating significant operational presence.
Industry
- Ad Tech – This sector includes all activities related to advertising technology platforms, such as Equativ and Sharethrough, which provide tools for advertisers and publishers to manage ad campaigns.
- Media and Entertainment – The merger impacts the media industry by forming a large global platform for content distribution, creating expansive opportunities for advertisers and publishers worldwide.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Equativ | Acquiring Company | Company | A global media technology company that has merged with Sharethrough to expand its service capabilities in the ad tech sector. |
| Sharethrough | Target Company | Company | Previously an independent company, now unified with Equativ to enhance global media platform offerings. |
| Horizon Media | Agency Partner | Company | A media buying agency that collaborates with Equativ on innovative ad solutions. |
| Scope3 | Technology Partner | Company | A technology company providing agentic technology for media solutions, contributed to Equativ’s strategy. |
| Mykim Chikli | Strategic Advisor | Person | Former CEO of Publicis Group in EMEA and Asia and CEO of Weborama, currently advising Equativ. |
| Brian OKelley | Industry Commentator | Person | Co-Founder and CEO at Scope3, providing insights on Equativ's future impact. |
| Vincent Salini | Digital Sales Director | Person | Digital Sales Director at France TV Advertising, providing testimonial on Equativ’s partnership. |