ePayPolicy Gains Boost with Strategic LLR Partners Investment
Deal News | Aug 05, 2025 | LLR Partners Inc
ePayPolicy, a provider of AR, AP, and payment solutions for the insurance industry, has received an investment from LLR Partners. This strategic investment aims to drive product innovation, expand sales and customer support, and further develop the organization to accommodate a growing customer base. Their platform automates back-office operations and streamlines digital payment workflows for various insurance intermediaries. According to CEO Mark Engels, the goal is to enhance the efficiency and speed of customer processes. LLR Partners, known for its investment history in integrated software and payment businesses, joins Serent Capital, who invested initially in 2019, in supporting ePayPolicy's growth. Ryan Goldenberg from LLR Partners expressed excitement about partnering with ePayPolicy and aiding its technological advancement. LLR Partners and the company were advised by well-known firms, reflecting the deal's strategic importance.
Sectors
- Financial Technology
- Insurance
Geography
- United States – The companies involved, including ePayPolicy, LLR Partners, and Serent Capital, are based in the United States, where the insurance industry serves as a primary market.
Industry
- Financial Technology – ePayPolicy operates within the financial technology space by providing digital payment solutions tailored for the insurance industry.
- Insurance – ePayPolicy's solutions are specifically designed for the insurance industry, catering to agencies, brokers, carriers, and other insurance entities.
Financials
- $1.5T – The estimated size of the insurance ecosystem that ePayPolicy is addressing with their solutions.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| ePayPolicy | Target Company | Company | A provider of AR, AP, and payment solutions for the insurance industry. |
| LLR Partners | Investor | Company | A private equity firm investing in integrated software and payments businesses. |
| Serent Capital | Existing Investor | Company | A private equity firm with a prior investment in ePayPolicy since 2019. |
| Raymond James | Financial Advisor | Company | Advised ePayPolicy in the investment transaction. |
| Choate, Hall, and Stewart | Legal Advisor | Company | Provided legal advisement for ePayPolicy. |
| William Blair and Company | Financial Advisor | Company | Advised LLR Partners in the investment transaction. |
| Goodwin Procter LLP | Legal Advisor | Company | Provided legal advisement for LLR Partners. |
| Mark Engels | CEO | Person | CEO of ePayPolicy, instrumental in developing the company's strategic direction. |
| Connor Crump | Vice President | Person | Vice President at LLR Partners, commenting on the investment's strategic importance. |
| Ryan Goldenberg | Partner | Person | Partner at LLR Partners, involved in strategic planning for ePayPolicy's growth. |
| Kevin Frick | Partner | Person | Partner at Serent Capital, highlighting the continued partnership with ePayPolicy. |