EōS Fitness to be Sold by BRS & Co. to TSG Consumer Partners
Deal News | May 12, 2025 | Bruckmann, Rosser, Sherrill & Co
Bruckmann, Rosser, Sherrill & Co. (BRS & Co.), a private equity firm, has announced the definitive agreement to sell its portfolio company, EōS Fitness, to TSG Consumer Partners. EōS Fitness, known for its High Value Low Price gyms, operates over 175 locations across the United States. Rich Drengberg, CEO of EōS Fitness, will remain at the helm following the acquisition. The sale marks a significant step with BRS & Co. previously expanding EōS from 16 franchised gyms to a nationally recognized brand. The transaction, subject to regulatory approvals and customary conditions, involves legal and financial advice provided by Milbank LLP, Piper Sandler & Co., and Robert W. Baird & Co. TSG Consumer Partners, a specialist in the consumer sector, manages around $14 billion in assets, and views this acquisition as an opportunity to enhance EōS's growth ambitions.
Sectors
- Private Equity
- Fitness & Health
- Consumer Goods & Services
Geography
- United States – EōS Fitness operates over 175 gym locations across various states such as Arizona, Florida, Georgia, Nevada, Southern California, Texas, and Utah.
- New York – BRS & Co. is based in New York, contributing to the geographical relevance of the transaction.
- San Francisco – One of the locations of TSG Consumer Partners, adding to its geographical footprint.
Industry
- Private Equity – The article discusses a transaction involving two private equity firms, BRS & Co. and TSG Consumer Partners.
- Fitness & Health – EōS Fitness operates in the fitness industry, providing high-value, low-price gyms across the United States.
- Consumer Goods & Services – BRS & Co. and TSG Consumer Partners are focused on investments in the consumer sector, and EōS Fitness fits within this category.
Financials
- $1.2 billion – Combined capital invested by BRS & Co.
- $6.9 billion – Total consideration for portfolio companies purchased by BRS & Co. since 1996.
- $14 billion – Assets under management by TSG Consumer Partners.
- $9.99 per month – Starting price of membership at EōS Fitness gyms.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Bruckmann, Rosser, Sherrill & Co. (BRS & Co.) | Selling Company | Company | A private equity firm based in New York that is divesting its portfolio company, EōS Fitness. |
| EōS Fitness | Target | Company | A leading US operator of High Value Low Price (HVLP) gyms being sold by BRS & Co. |
| TSG Consumer Partners | Bidding Company | Company | A private equity firm focused on the consumer sector, acquiring EōS Fitness. |
| Rich Drengberg | CEO | Person | CEO of EōS Fitness, who will continue to lead the company post-acquisition. |
| Milbank LLP | Legal Advisor | Company | Provided legal counsel to BRS for the transaction. |
| Piper Sandler & Co. | Lead Financial Advisor | Company | Served as the lead financial advisor to EōS Fitness. |
| Robert W. Baird & Co. | Financial Advisor | Company | Also acted as a financial advisor to EōS Fitness. |