Enterstore Secures Acquisition of Miss Mary of Sweden
Deal News | Feb 25, 2025 | CEE Legal Matters
Enterstore, part of Hartenberg Holding, has successfully acquired Miss Mary of Sweden, a renowned brand focused on women's underwear. The acquisition was facilitated by Walless, a legal advisory firm, which provided extensive support to Enterstore. The transaction involves the transfer of ownership from Swedish Bra Holding AB, with legal advice provided to them by Vinge. The Walless legal team involved several partners, counsel, and associates to ensure a smooth handling of the acquisition.
Sectors
- Retail and Consumer Goods
- Legal Advisory Services
Geography
- Sweden – Miss Mary of Sweden is based in Sweden, and the selling company, Swedish Bra Holding AB, is also Swedish.
- CEE (Central and Eastern Europe) – Enterstore is part of Hartenberg Holding, which operates in the CEE region, and Walless, the advising legal firm, serves this geographical area.
Industry
- Retail and Consumer Goods – The article pertains to the acquisition of a women's underwear brand, indicating involvement in the retail and consumer goods industry.
- Legal Advisory Services – The involvement of law firms Walless and Vinge in the transaction highlights the role of legal advisory services in M&A activities.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Enterstore | Buyer | Company | A part of Hartenberg Holding, involved in the acquisition of Miss Mary of Sweden. |
| Miss Mary of Sweden | Target Company | Company | A brand specializing in women's underwear, acquired by Enterstore. |
| Swedish Bra Holding AB | Seller | Company | The former owner of Miss Mary of Sweden. |
| Walless | Legal Advisor | Company | Provided legal advisory services to Enterstore for the acquisition. |
| Vinge | Legal Advisor | Company | Reportedly advised Swedish Bra Holding on the transaction. |