Endear Secures $6 Million Series A Round Led by Channel Equity Partners

Endear, a leading clienteling and CRM solution provider for omnichannel retail brands, has secured $6 million in Series A funding, led by Channel Equity Partners. The investment underscores a growing interest in retail technology poised to enhance in-store sales efforts, addressing the reality that 85% of retail transactions still occur in physical stores. Endear, co-founded by Leigh Sevin and Jinesh Shah, chose growth equity over traditional VC funding to retain greater control over their strategic direction. The funds will advance Endear's product development, customer success initiatives, and market expansion efforts, reinforcing their commitment to a customer-centric approach. Their platform, adopted by major brands like Reformation, Glossier, and UNTUCKit, empowers retail teams to foster stronger customer relationships through personalized communication channels. Channel's investment is seen as a step toward fostering a new wave of retail technology that emphasizes relationships over pure transactions. As AI becomes central to retail operations, Endear intends to leverage these technologies to augment the effectiveness of existing sales teams rather than replace them with automation.