Emma Marley Ascends to Lead Used Cars NI as CEO
Portfolio - People | Mar 25, 2025 | Aim Group
Used Cars NI, a prominent auto marketplace in Northern Ireland, has promoted Emma Marley to the role of CEO. Marley, who has been with the company for 17 years, has been serving as the Chief Operating Officer for the past three years. Her extensive 23-year career in the automotive industry has seen her contribute significantly to the company's growth and innovation, especially in digital automotive marketing, product development, and strategic partnerships. Dr Cecil Hetherington, the chairman of Used Cars NI, expressed confidence in Marley's ability to maintain the company's leading position in the industry. Marley's journey at Used Cars NI began in 2008 as a sales manager, and she has climbed the ranks due to her expertise and commitment. Before joining Used Cars NI, she held roles at Shelbourne Motors and Agnew Group. Marley is a graduate of Queens University Belfast with a Bachelor of Science degree in Management and French. As of February, Used Cars NI had a substantial online presence with 786,000 monthly visitors, and its listings outnumber local competitors, despite having a less advanced user interface.
Sectors
- Automotive
- Digital Marketplace
Geography
- Northern Ireland – The location of Used Cars NI's headquarters and the primary geographical focus of its business operations.
Industry
- Automotive – The sector in which Used Cars NI operates, involving the sales and marketing of vehicles and related services.
- Digital Marketplace – Used Cars NI is an online platform for buying and selling cars, making it part of the digital marketplace industry.
Financials
- 786,000 – The number of monthly visitors to the Used Cars NI website as of February.
- 26,294 – The number of listings on the Used Cars NI platform at the time of writing.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Used Cars NI | Company | Target | A Northern Ireland-based auto marketplace that facilitates the buying and selling of vehicles. |
| Emma Marley | Chief Executive Officer | Person | Recently promoted CEO of Used Cars NI, with extensive industry experience and a record of contributing to the company's growth. |
| Dr Cecil Hetherington | Chairman | Person | Chairman of Used Cars NI, providing strategic oversight and leadership. |