Embryo Expands with MYC Acquisition
Deal News | Apr 15, 2025 | B Daily
Embryo, a digital marketing agency based in Manchester, has taken over Making You Content (MYC) as part of its strategic expansion, marking the formation of the Embryo Group. This acquisition enables Embryo to extend its business strategy and marketing solutions provided from its Manchester headquarters. It reflects the company's dedication to growth and innovation and aligns with the values of MYC. Ross Green, Chief Executive of Embryo, expressed his enthusiasm for the acquisition and future collaborations with MYC Director Kelly Gilmour-Grassam, while Gilmour-Grassam emphasized the milestone this represents for MYC and its future with the Embryo Group.
Sectors
- Digital Marketing
- Business Strategy
Geography
- United Kingdom – Embryo and Making You Content are based in Manchester, UK, making this geography relevant to the business activities described.
Industry
- Digital Marketing – The acquisition between Embryo and MYC is relevant to the digital marketing industry, which focuses on online marketing strategies and services.
- Business Strategy – The creation of the Embryo Group and its plans to offer broader business strategy solutions highlight the relevance of this sector to the acquisition.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Embryo | Bidding Company | Company | A Manchester-based digital marketing agency expanding through acquisitions. |
| Making You Content (MYC) | Target Company | Company | A digital marketing agency acquired by Embryo, aligning closely with its values and business strategy. |
| Ross Green | Chief Executive | Person | The Chief Executive of Embryo Group, spearheading the strategic acquisition of MYC. |
| Kelly Gilmour-Grassam | Director | Person | Director of Making You Content, joining the Embryo Group as part of the acquisition. |