Embeddable Raises £5m in Seed Funding
Deal News | Dec 16, 2024 | Business Cloud
Embeddable, a London-based startup specializing in embedding customer-facing analytics within software applications, has successfully raised £5 million in seed funding. The funding round was led by OpenOcean and included participation from previous investors such as Four Rivers, TechStars, and figures behind renowned tech companies MySQL, MariaDB, New Relic, and Docker. Embeddable operates with a small team of 14 but has managed to secure contracts with 36 companies ranging from startups to large enterprises, even before launching its private beta in December 2023. Since then, its growth trajectory has been impressive, with over 800 applications to its beta program and more than $100k in new contracts monthly. Strategic partnerships have been established with companies like StarTree, amCharts, and Cube. Embeddable's headless architecture is positioned to meet the rising demand for embedded analytics, overcoming limitations of traditional solutions. Tom Gardiner, CEO and co-founder of Embeddable, emphasizes the platform's ability to deliver fast and customizable analytics experiences, akin to what Stripe did for payments, while OpenOcean partner Sam Hields lauds the founders' innovative approach in reimagining the analytics landscape.
Sectors
- Software Development
- Analytics & Business Intelligence
- Venture Capital
Geography
- United Kingdom – Embeddable is based in London, UK, which is central to its operations and the context of its growth and funding.
Industry
- Software Development – Embeddable operates in the software development industry by providing a tool for embedding analytics within software applications.
- Analytics & Business Intelligence – The core offering of Embeddable involves analytics, making this industry classification relevant as the company develops tools for business intelligence solutions.
- Venture Capital – This funding round involves venture capital firms such as OpenOcean and others, highlighting the role of venture capital in the company's growth.
Financials
- £5,000,000 – The total amount raised by Embeddable in seed funding.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Embeddable | Target Company | Company | A startup developing tools for embedding customer-facing analytics within software applications. |
| OpenOcean | Lead Investor | Company | A venture capital firm leading the £5 million seed funding round for Embeddable. |
| Four Rivers | Investor | Company | One of the existing investors participating in Embeddable's seed funding. |
| TechStars | Investor | Company | An existing investor partaking in the funding round, known for supporting startups. |
| StarTree | Strategic Partner | Company | A company mentioned as a strategic partner of Embeddable, involved in its growth phase. |
| amCharts | Strategic Partner | Company | A company collaborating with Embeddable as part of its strategic partnerships. |
| Cube | Strategic Partner | Company | Another firm involved in a strategic partnership with Embeddable. |
| Tom Gardiner | Co-Founder and CEO | Person | CEO and co-founder of Embeddable, highlighting the company's innovative approach. |
| Harry | Co-Founder | Person | Co-founder of Embeddable, noted for their deep thinking and leadership in business intelligence. |
| Sam Hields | Partner at OpenOcean | Person | A partner at OpenOcean who led the investment and speaks on the innovative nature of Embeddable. |