eMAG Expands Financial Portfolio with Orange Money Acquisition
Deal News | Feb 17, 2025 | CEE Legal Matters
Filip & Company has played a pivotal role in advising Dante International, which operates under the eMAG brand, and HeyBlu IFN in their strategic acquisition of Orange Money IFN. This acquisition significantly broadens eMAG's footprint in the financial services sector, particularly enhancing their digital payments and financial solutions offerings in Romania. With this transaction, eMAG aims to fortify its position in the highly competitive digital financial services market. Key members of the legal advisory team from Filip & Company included Partners Alina Stancu Birsan and Silviu Vasile, along with a team of counsel and associates. Each member brought their expertise to ensure a smooth and successful transaction.
Sectors
- E-commerce
- Financial Services
- Legal Services
Geography
- Romania – The acquisition targets the Romanian market, where eMAG aims to enhance its financial service offerings.
Industry
- E-commerce – Dante International operates eMAG, which is a well-known e-commerce platform dealing in various consumer products.
- Financial Services – The acquisition involves Orange Money IFN, which provides financial solutions such as mobile phone-based money transfer services.
- Legal Services – Filip & Company provided legal advisory services for the transaction, highlighting the involvement of legal expertise in M&A activities.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Dante International | Acquirer | Company | Owner of eMAG, involved in the acquisition of Orange Money IFN. |
| HeyBlu IFN | Acquirer | Company | A company offering financial services focused on online payment processing. |
| Orange Money IFN | Target | Company | A mobile phone-based money transfer service acquired by Dante International and HeyBlu IFN. |
| Filip & Company | Legal Advisor | Company | Provided legal advice for the acquisition transaction involving eMAG and HeyBlu. |
| Alina Stancu Birsan | Partner | Person | A partner at Filip & Company and part of the legal advisory team. |
| Silviu Vasile | Partner | Person | A partner at Filip & Company and part of the legal advisory team. |
| Rebecca Marina | Counsel | Person | Counsel at Filip & Company and part of the legal advisory team. |
| Roxana Rosca | Senior Associate | Person | Senior Associate at Filip & Company and part of the legal advisory team. |
| Raluca Bita | Associate | Person | Associate at Filip & Company and part of the legal advisory team. |
| Sandra Danciu | Associate | Person | Associate at Filip & Company and part of the legal advisory team. |
| Sergiu Paun | Associate | Person | Associate at Filip & Company and part of the legal advisory team. |