Elvie Acquired Out of Administration by US Firm Willow Innovations
Deal News | Mar 28, 2025 | Business Cloud
Elvie, a leading FemTech company known for its innovative products for mothers, has been acquired by Willow Innovations Inc., a US firm, out of administration. The acquisition was completed by FTI Consulting, who were appointed as administrators for Elvie due to financial struggles amid a challenging fundraising environment and heightened competition. Elvie's 178 employees will be retained under the new ownership, ensuring the continuity of its brand and products. This development comes after Willow Innovations had previously sued Elvie for patent infringement in 2023. The acquisition symbolizes a new chapter for Elvie as it seeks to maintain its commitment to pioneering women's health technology under the guidance of its new owners.
Sectors
- HealthTech
- Technology
- Mergers & Acquisitions
Geography
- United Kingdom – Elvie is headquartered in Bristol, UK, and operates within the UK market, contributing to its relevance in the region's HealthTech industry.
- United States – The acquiring company, Willow Innovations Inc., is based in the United States, making this a cross-border acquisition with implications for both markets.
Industry
- HealthTech – Elvie operates within the HealthTech sector as it develops technology-driven solutions for women's health, including wearable breast pumps and maternal recovery products.
- Technology – Elvie's focus on innovative product development places it squarely in the Technology sector, specifically consumer technology for health and wellness.
- Mergers & Acquisitions – The acquisition of Elvie by Willow Innovations Inc. falls within the Mergers & Acquisitions sector, highlighting the strategic business transactions in the corporate world.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Elvie | Target Company | Company | A leading FemTech company specializing in products for maternal health, known for its wearable breast pumps. |
| Willow Innovations Inc. | Bidding Company | Company | A US-based company focused on developing innovative products in the women's health space, and the acquirer of Elvie. |
| FTI Consulting | Administrator | Company | Professional services firm appointed to manage the administration and sale of Elvie to Willow Innovations Inc. |
| Lindsay Hallam | Administrator | Person | An appointed administrator from FTI Consulting overseeing the acquisition process. |
| Matthew Boyd Callaghan | Administrator | Person | An appointed administrator from FTI Consulting overseeing the acquisition process. |
| Oliver Wright | Administrator | Person | An appointed administrator from FTI Consulting overseeing the acquisition process. |
| Karim Abdel-Ghaffar Plaza | Director | Person | Director of Elvie who commented on the transition post-acquisition. |