ELMO Group Acquires Rotageek to Strengthen UK Presence
Deal News | Jun 10, 2025 | Business Cloud
ELMO Group, an Australian company that owns Breathe HR, has acquired Rotageek, a London-based AI-driven workforce management platform. This acquisition is intended to bolster ELMO Group's position in the UK market, where it already serves over 16,000 clients through ELMO UK and Breathe HR. Rotageek, which started as a smart scheduling tool for A&E departments, now serves a wide range of industries including healthcare, retail, and hospitality. The company's platform has over 80 UK-based clients including Pret A Manger and William Hill. Both ELMO Group and Rotageek see the acquisition as an opportunity to enhance HR technology offerings and streamline operations across various sectors. The merger promises to expand ELMO's capability in workforce management, which they see as integral to revolutionizing HR functions.
Sectors
- Human Resources Technology
- Artificial Intelligence
Geography
- United Kingdom – The focus of the acquisition is to strengthen ELMO Group's presence and operations in the UK market, where both ELMO UK and Rotageek are active.
- Australia – ELMO Group is based in Sydney, Australia, and is expanding its influence internationally through strategic acquisitions.
Industry
- Human Resources Technology – The acquisition involves companies that provide HR management solutions and software, focusing on streamlining HR operations through technology.
- Artificial Intelligence – Rotageek employs AI algorithms in its workforce management platform, reflecting the industry's reliance on cutting-edge technology to enhance productivity and efficiency.
Financials
- Not specified – Financial terms for the acquisition of Rotageek by ELMO Group were not disclosed.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| ELMO Group | Acquiring Company | Company | A Sydney-based HR and payroll solution provider, aiming to expand its operations in the UK through strategic acquisitions. |
| Rotageek | Target Company | Company | A London-based AI-driven workforce management platform serving clients across sectors like healthcare and retail. |
| Breathe HR | Subsidiary/Associated Company | Company | Part of ELMO Group, providing HR software solutions in the UK. |
| Joe Lyons | CEO of ELMO Group | Person | The CEO of ELMO Group, overseeing the acquisition and integration of Rotageek. |
| Chris McCullough | CEO of Rotageek | Person | The CEO of Rotageek, who expresses enthusiasm for joining ELMO Group to further their shared vision. |