ELMO Group Acquires AI-Powered Workforce Leader Rotageek

Deal News | Jun 09, 2025 | PMSI

ELMO Group Acquires AI-Powered Workforce Leader Rotageek

ELMO Group, the parent company of Breathe HR, has acquired Rotageek, a UK-based AI-driven workforce management platform. This acquisition is poised to significantly enhance ELMO's capabilities in providing advanced scheduling solutions to businesses in sectors such as retail, hospitality, and healthcare. Rotageek has a notable client list, including names like Screwfix and Nandos, marking this as an important move for ELMO to broaden its footprint in the UK. PMSI, an advisory firm, supported the transaction through vendor commercial due diligence (VCDD) including customer references to ensure a seamless acquisition.

Sectors

  • Software
  • Human Resources

Geography

  • United Kingdom – Both ELMO Group’s subsidiary and Rotageek operate within the UK market, highlighting the geographical focus of the acquisition.

Industry

  • Software – The article pertains to the acquisition of a software company specializing in AI-driven workforce management, highlighting trends and consolidation in the software industry.
  • Human Resources – ELMO Group's acquisition of Rotageek reflects ongoing innovation and consolidation in the HR technology sector, with a focus on enhancing workforce management solutions.

Financials

    Participants

    NameRoleTypeDescription
    ELMO GroupAcquirerCompanyAn HR technology company expanding its capabilities by acquiring Rotageek.
    RotageekTargetCompanyA UK-based provider of AI-driven workforce management solutions.
    Breathe HRSubsidiaryCompanyA leading UK SME HR platform owned by ELMO Group.
    PMSIAdvisorCompanyProvided vendor commercial due diligence to support the acquisition.