Elevate: PR Merger Boosts Property Services
Deal News | Apr 01, 2025 | B Daily
Elevate PR and Ellwood PR, two prominent property PR firms, have merged to form a comprehensive agency specializing in public relations, digital marketing, social media, and crisis communications. The combined entity, which will operate under the Elevate PR name while incorporating Ellwood branding, aims to enhance its services by leveraging nearly 30 years of experience and increased expertise. Based in London, the newly formed agency will focus on supporting property sector clients such as developers, estate agents, and architects, including notable clients like Carter Jonas and St. William. Led by Chanel Bailey and Adam Foster, the merger promises to offer more targeted and specialized services, leveraging an expanded team. The leadership emphasizes the strategic importance of this merger in navigating the competitive and evolving media landscape, aiming to drive significant impact and measurable success for their clients.
Sectors
- Public Relations
- Real Estate
Geography
- United Kingdom – The firms involved are based in London, indicating the primary geographic focus of the article.
Industry
- Public Relations – The article discusses the merger of two PR firms, highlighting their services in public relations and communications.
- Real Estate – The merged firm specializes in providing PR services to the property sector, including estate agents and developers.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Elevate PR | Merged Entity | Company | A London-based property PR firm that merged with Ellwood PR to expand its service offerings. |
| Ellwood PR | Merged Entity | Company | A property PR firm that merged with Elevate PR to form a larger agency. |
| Chanel Bailey | Co-Leader | Person | Leader of the newly formed agency post-merger. |
| Adam Foster | Co-Leader | Person | Leader of the newly formed agency post-merger. |
| Berkeley Group | Client | Company | Parent company of developer St. William, a client of the new agency. |
| Carter Jonas | Client | Company | An estate agency, client of the newly merged PR firm. |