Elevate Expands Global Reach with Acquisition of RISE Group

Deal News | May 21, 2025 | Zawya

Elevate Expands Global Reach with Acquisition of RISE Group

Elevate, a global integrated agency network, has announced the acquisition of RISE Group, a leading commercial services consultancy operating in the Middle East. This expansion enhances Elevate's global operations by integrating RISE's expertise and established presence in key Middle Eastern cities such as Riyadh, Jeddah, Abu Dhabi, and Dubai. RISE, which specializes in marketing and commercial services, has a client portfolio that includes notable names like the Saudi Pro League and the Dubai Sports Council. Elevate's leadership, including Chairman and CEO Al Guido, is optimistic that the union will combine Elevate's global reach with RISE's local knowledge, benefitting from the region's burgeoning sports market. Moving forward, RISE's co-founders will take on leadership roles within Elevate, while 60 of RISE’s employees will join Elevate’s nearly 500 strong team. One of their initial projects under this new partnership includes supporting the San Francisco 49ers in the United Arab Emirates as part of the NFL's Global Market Program. This strategic acquisition positions both entities to expand further in the thriving MENA region in anticipation of major upcoming events like the 2034 FIFA World Cup.

Sectors

  • Marketing and Commercial Services
  • Sports and Entertainment

Geography

  • Middle East – The acquisition expands Elevate's operations into the Middle East region, specifically into key markets like Saudi Arabia and the United Arab Emirates.
  • Global – Elevate's operations span across North America, Europe, Asia, and Australia, aiming for a global reach through strategic acquisitions like that of RISE.

Industry

  • Marketing and Commercial Services – Both Elevate and RISE operate in the marketing and commercial services sector, offering consultancy and strategic activation services for brands and rights holders globally and regionally.
  • Sports and Entertainment – RISE has a strong foothold in the sports and entertainment industry in the Middle East, working with prominent local and regional sports entities, which is a primary focus for Elevate's expansion.

Financials

    Participants

    NameRoleTypeDescription
    ElevateAcquiring Company/PE CompanyCompanyA global, integrated agency network committed to helping properties, brands, and universities forge deeper connections with their audiences to unlock growth.
    RISE GroupTarget CompanyCompanyAn independent marketing and commercial services consultancy active in the Middle East, involved in sports, culture, and entertainment sectors.
    Al GuidoChairman and CEO of ElevatePersonChairman and CEO, Elevate, overseeing the integration of RISE Group into Elevate's global operations.
    Seth HolmesCo-founder, RISEPersonCo-founder of RISE, set to take on a leadership role within Elevate post-acquisition.
    Tom BerringtonManaging Partner, RISEPersonManaging Partner of RISE, set to take on a leadership role within Elevate post-acquisition.
    San Francisco 49ersClient of ElevateCompanyThe team is set to work with Elevate under its agency of record globally, including in the UAE.