El Attal Holding Partners with Venture Lifestyle to Launch Winter Entertainment Hub
Deal News | Jun 24, 2025 | Zawya
In a substantial strategic move, El Attal Holding has formed a partnership with Venture Lifestyle to introduce Egypt's first winter-themed entertainment hub within The 101 project, located in Mostakbal City. The project, which commands a total investment of USD 10 million, aims to blend contemporary lifestyles with entertainment and hospitality services. The joint venture aligns with both El Attal's vision of redefining residential community concepts and Egypt's national objectives to promote real estate exports and enhance its regional standing in real estate and tourism. Set to become a milestone in Egypt's real estate and entertainment sectors, this initiative will feature international concerts and events to draw in both local and global visitors. Situated in a prime urban location with strategic accessibility in Mostakbal City, it positions Egypt as a regional entertainment hub. The venture further illustrates a commitment to novel lifestyle experiences in the rapidly expanding Egyptian urban landscape.
Sectors
- Real Estate Development
- Entertainment and Events
- Tourism
Geography
- Egypt – The project and partnership are located in Egypt, aligning with national strategies for urban development and tourism.
Industry
- Real Estate Development – The article discusses a strategic partnership to enhance residential and entertainment facilities within a real estate project, pivotal for urban development.
- Entertainment and Events – The venture aims to introduce a winter-themed entertainment hub featuring concerts and events, contributing significantly to the entertainment industry in Egypt.
- Tourism – The initiative supports Egypt's vision to strengthen its position as a regional hub for tourism investment.
Financials
- USD 10 million – The total investment allocated for the development of the winter-themed entertainment hub.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| El Attal Holding | Developer | Company | A major real estate development company in Egypt, spearheading the partnership to create a new entertainment hub. |
| Venture Lifestyle | Event Organizer | Company | Egypt's leading event and concert organizer, partnering with El Attal Holding to design and operate the entertainment hub. |
| Attal Properties | Subsidiary Developer | Company | A subsidiary of El Attal Holding responsible for developing The 101 project in Mostakbal City. |
| INVERSION | Project Management | Company | Partnered with Attal Properties to manage and develop The 101 project. |
| Xavier Vilalta | Architect | Person | A globally renowned architect involved in the design of The 101 project. |
| YBA Architects | Architect | Company | An architectural firm contributing to the design of The 101 project. |