EFG Finance Approves Acquisition of Fatura by MaxAB-Wasoko
Deal News | May 20, 2025 | Zawya
EFG Finance, a subsidiary of EFG Holding, has announced an agreement for MaxAB-Wasoko, a leading e-commerce and supply chain platform, to acquire the Egypt-based B2B marketplace, Fatura. This acquisition aligns with MaxAB's strategy to consolidate its presence in the B2B e-commerce and fintech space in Africa, following its merger with Wasoko. The transaction not only results in EFG Finance becoming a key shareholder in MaxAB-Wasoko but also secures a board seat for the company. Integrating Fatura is expected to significantly enhance MaxAB-Wasoko's operational capacity by adding a broader product assortment essential for small and medium-sized retailers in a fragmented supply chain environment. Fatura's extensive reach includes onboarding over 626 wholesalers across 16 cities, enhancing market flexibility and retailer convenience. Additionally, the acquisition promises an upscale in MaxAB's financial services, driving expanded credit access to merchants. Anticipations are high for substantial topline growth and operational efficiency in the next 12 to 18 months, with projections indicating that Fatura's marketplace will contribute 25% to MaxAB's Egypt revenue by the year's end. This strategic move places MaxAB-Wasoko at the forefront of African retail innovation, empowering retailers and bolstering supply chain effectiveness.
Sectors
- E-Commerce
- Fintech
- Supply Chain Management
Geography
- Egypt – Fatura is based in Egypt, and the acquisition involves Egyptian businesses, with anticipated impacts on the Egyptian e-commerce market.
- Africa – MaxAB-Wasoko and EFG Finance are targeting broader African markets, indicating a significant scope of operations and strategic plans across the continent.
- Kenya, Rwanda, Tanzania – These are key regions expanded into by MaxAB-Wasoko post-merger, indicating their strategic focus on Eastern African markets.
Industry
- E-Commerce – The article discusses the acquisition of Fatura, a B2B e-marketplace, by MaxAB-Wasoko, which operates as a leading e-commerce platform. This highlights the importance of the e-commerce industry in their strategy.
- Fintech – MaxAB-Wasoko's strategy includes expanding fintech services as part of its growth, with embedded financial services providing credit solutions—a key aspect of the company's business model.
- Supply Chain Management – MaxAB-Wasoko and Fatura's integration aims to enhance supply chain efficiency, crucial for their operations and business model.
Financials
- 25% – Projected contribution of Fatura marketplace to MaxAB's Egypt revenue by the end of the year.
- 9% – Percentage of e-commerce sales financed by MaxAB's fintech solutions in their expanded markets.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| EFG Finance | Selling Company | Company | A subsidiary of EFG Holding, EFG Finance is involved in the deal by facilitating the acquisition of Fatura and becoming a shareholder in MaxAB-Wasoko. |
| MaxAB-Wasoko | Bidding Company | Company | An e-commerce and supply chain platform acquiring Fatura, aiming to expand its footprint across Africa in the B2B space. |
| Fatura | Target Company | Company | An Egypt-based B2B e-marketplace that is being acquired by MaxAB-Wasoko as part of their expansion strategy. |
| Belal El-Megharbel | CEO | Person | CEO of MaxAB-Wasoko, involved in the strategic planning and execution of the acquisition. |
| Aladdin ElAfifi | CEO | Person | CEO of EFG Finance, who is overseeing the partnership's integration and growth strategy. |