Edenred Appoints Minaxi Indra as Managing Director for India

Edenred, the global leader in digital platforms for enterprises, has appointed Minaxi Indra as the Managing Director for India, leveraging her extensive leadership experience to fuel its ambitious growth strategy. Indra, an IIM Bangalore alumna with 22 years of experience in technology and SaaS industries, aims to drive Edenred India's growth by focusing on product alignment, market partnerships, and personnel advancement. Under her leadership, Edenred India is set to capitalize on substantial growth opportunities, doubling its efforts to fortify its position in the Indian market through organic and inorganic expansions. On the inorganic front, the company explores strategic partnerships, mergers, and acquisitions within the fintech ecosystem to enhance its core offerings in rewards and loyalty solutions. The organization, which posted a robust increase in global revenue from EUR 1.62 billion in 2021 to EUR 2.5 billion in 2023, aims to strengthen its relationships with over 60 million users and 2 million partners across 45 countries, including a significant presence in the Indian market. Edenred's long-standing partnerships with major corporates like Airtel, HDFC Bank, and ICICI Bank highlight its established capability as a leader in employee, partner, and customer rewards.