Eden Exchange Expands Through Acquisition of Dealcierge
Deal News | Jan 20, 2025 | EIN

In a notable development within the fintech and e-commerce landscapes, Melbourne's Eden Exchange has acquired SC Ventures-incubated Dealcierge to establish a new platform named EdenX. This platform, backed by a substantial A$50 million investment, is designed as a marketplace specifically targeting SME mergers, acquisitions, and capital raising within the Asia-Pacific region. Combining networks and technology from both Eden Exchange and Dealcierge, EdenX aims to enhance deal flow and access to private capital, serving businesses under $100 million in valuation. Concurrently, in Southeast Asia, Lazada and Peak3 have partnered to launch a joint venture aimed at establishing a comprehensive digital and embedded insurance ecosystem. This JV is set to embed insurance offerings seamlessly into Lazada's platform, covering a range of protections from gadget to travel insurance, with over 5 million policies issued since its inception.
Sectors
- Fintech
- E-commerce
- Insurance Technology
Geography
- Australia – Eden Exchange is based in Melbourne, Australia, and is expanding its operations through the acquisition of Dealcierge.
- Southeast Asia – The joint venture between Lazada and Peak3 aims to develop an insurance ecosystem throughout several Southeast Asian countries.
- Asia-Pacific – EdenX's focus on the SME M&A market in the Asia-Pacific region including Asia, Australia, New Zealand aligns with this geographical classification.
Industry
- Fintech – Eden Exchange's acquisition of Dealcierge and the development of the EdenX platform fall squarely within the fintech industry, as they aim to create a digital SME M&A and capital-raising marketplace.
- E-commerce – Lazada's participation in the JV with Peak3 highlights the intersection with the e-commerce industry, focusing on integrating digital insurance solutions into its platform.
- Insurance Technology – The joint venture between Lazada and Peak3 to create a digital insurance ecosystem emphasizes significant activity within insurance technology.
Financials
- A$50 million ($31 million) – Investment to create the new Singapore-based EdenX platform.
Participants
Name | Role | Type | Description |
---|---|---|---|
Eden Exchange | Acquirer | Company | A Melbourne-based fintech company expanding its capabilities through strategic acquisitions. |
SC Ventures | Vendor | Company | An incubation vehicle under Standard Chartered, involved in nurturing startups like Dealcierge. |
Dealcierge | Target company | Company | A fintech firm focused on SME M&A, incubated by SC Ventures. |
Lazada | JV Partner | Company | A leading Southeast Asian e-commerce platform collaborating to enhance digital insurance offerings. |
Peak3 | JV Partner | Company | A global insurance technology company cooperating with Lazada on the insurance ecosystem. |