EasyPark Group Completes Strategic Acquisition of Flowbird Group
Deal News | Jan 15, 2025 | Searchlight Capital Partners
EasyPark Group has successfully completed the acquisition of Flowbird Group, marking a significant development in the digital parking and mobility solutions sector. The fusion of these two companies aims to provide comprehensive parking and transportation solutions worldwide. Cameron Clayton, previously CEO of EasyPark, will lead the new joint organization, while Frédéric Beylier, CEO of Flowbird, departs after overseeing substantial growth. The collaboration is supported by investment firms Vitruvian Partners, Verdane, and Searchlight Capital Partners L.P., which will co-own the merged entity. The acquisition is set to enhance urban mobility by optimizing parking services, integrating smart technologies, and expanding into new markets. Despite the excitement surrounding the deal, financial terms remain undisclosed. The integration process will focus on maintaining business continuity with more details on organizational changes to follow.
Sectors
- Digital Parking Solutions
- Urban Mobility
Geography
- Global – The acquisition is designed to expand solutions globally, addressing various urban mobility challenges across different geographies.
- Sweden – The headquarters of EasyPark Group, as indicated in the article’s dateline from Stockholm.
Industry
- Digital Parking Solutions – The article centers on companies providing digital solutions for parking and mobility, indicating a focus on smart city technologies.
- Urban Mobility – The merger aims to address challenges in urban transport, a critical sector for future city planning and development.
Financials
- Undisclosed – The terms of the transaction were not disclosed.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| EasyPark Group | Acquirer | Company | A leading provider of digital parking and mobility solutions. |
| Flowbird Group | Target Company | Company | Specializes in providing parking and transport payment services. |
| Cameron Clayton | CEO | Person | CEO of EasyPark Group and the appointed CEO of the new joint entity. |
| Frédéric Beylier | Departing CEO | Person | Outgoing CEO of Flowbird Group. |
| Searchlight Capital Partners L.P. | Owner | Company | An investment firm involved in owning the newly combined company. |
| Vitruvian Partners | Owner | Company | Investment firm supporting the acquisition. |
| Verdane | Owner | Company | Investment firm supporting the acquisition. |