Easyfairs Expands Portfolio with Acquisition of Soho Holding
Deal News | Jul 03, 2025 | Legal Community Swiss
Easyfairs International, an exhibition organizer, has expanded its portfolio with the acquisition of Soho Holding, the Geneva-based company that organizes EPHJ. EPHJ is a renowned global event for high-precision industries, attracting 800 exhibitors and over 23,000 professionals annually at Palexpo in Geneva. The legal advisory for this transaction was provided by Advestra. The Advestra team, which included key figures like Rashid Bahar, Daniel Raun, and Stefan P. Schirm, was instrumental in navigating the corporate and M&A aspects, while Cline Martin handled tax-related issues.
Sectors
- Events and Exhibition
- Legal Advisory
- High-Precision Industries
Geography
- Switzerland – Soho Holding, the target company, and the EPHJ event are based in Geneva, Switzerland.
- International – Easyfairs operates internationally, organizing exhibitions globally.
Industry
- Events and Exhibition – Easyfairs International is an organizer of exhibitions, with EPHJ being a significant event hosted by Soho Holding.
- Legal Advisory – Advestra provided legal counsel for the acquisition, focusing on corporate and M&A aspects.
- High-Precision Industries – EPHJ is a global event for high-precision industries, which is central to the acquisition.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Easyfairs International | Buyer | Company | An international exhibition organizer that acquired Soho Holding. |
| Soho Holding | Target Company | Company | The Geneva-based organizer of the EPHJ event, acquired by Easyfairs. |
| Advestra | Legal Advisor | Company | Provided legal counsel to Easyfairs for the acquisition, focusing on corporate and M&A aspects. |
| Rashid Bahar | Legal Advisor Team Member | Person | Part of Advestra's corporate and M&A team advising the transaction. |
| Daniel Raun | Legal Advisor Team Member | Person | Part of Advestra's corporate and M&A team advising the transaction. |
| Stefan P. Schirm | Legal Advisor Team Member | Person | Part of Advestra's corporate and M&A team advising the transaction. |
| Fabian Wild | Legal Advisor Team Member | Person | Part of Advestra's corporate and M&A team advising the transaction. |
| Jana Wildberger | Legal Advisor Team Member | Person | Part of Advestra's corporate and M&A team advising the transaction. |
| Cline Martin | Tax Advisor | Person | Handled tax-related matters for the acquisition at Advestra. |