Easy Ice Expands into Pacific Northwest with Key Acquisition

Deal News | Jan 31, 2025 | Freeman Spogli & Co.

Easy Ice, a leading provider of managed ice machine rentals, has announced its acquisition of the ice machine rental division of Rose's Equipment & Supply in Portland, Oregon, marking its initial foray into the Pacific Northwest. Founded in 1979, Rose's Equipment & Supply has been a significant player in commercial kitchen design and equipment rental in the region. This strategic acquisition is expected to enhance Easy Ice's operational density and customer experience while expanding its market presence in Oregon and Washington. Darren Boruff, Chief Acquisitions Officer at Easy Ice, expressed enthusiasm about this expansion and the opportunity to serve the diverse clientele established by Rose's Equipment & Supply.

Sectors

  • Equipment Rental
  • Food Service

Geography

  • United States – The primary country where Easy Ice operates and where the acquisition is taking place.
  • Pacific Northwest – The region specific to this strategic expansion, including Oregon and Washington, where Rose's Equipment & Supply operates.

Industry

  • Equipment Rental – The acquisition by Easy Ice highlights the equipment rental industry, specifically in the context of ice machine rentals.
  • Food Service – Rose's Equipment & Supply serves the commercial kitchen equipment sector, making this relevant to the food service industry.

Financials

    Participants

    NameRoleTypeDescription
    Easy IceBidding CompanyCompanyA leading provider of managed ice machine rentals in the United States.
    Rose's Equipment & SupplyTarget companyCompanyOne of the largest food equipment dealers in the Pacific Northwest, offering commercial kitchen design and equipment rental.
    Freeman Spogli & Co.Private Equity FirmCompanyThe private equity firm backing Easy Ice.
    Darren BoruffChief Acquisitions OfficerPersonResponsible for overseeing acquisitions at Easy Ice.
    Tom RoseFounderPersonFounder of Rose's Equipment & Supply.