Eastdil Secured Leads Despite Slump in Hotel Sales
Deal News | Jul 29, 2025 | Eastdil Secured, LLC
The hotel sales market faced significant challenges in the first half of the year due to the Trump Administration's tariff policies, which resulted in a 21% drop in large hotel sales (valued at $25 million or more), totaling $4.36 billion compared to $5.51 billion in the previous year. Eastdil Secured topped brokerage rankings with a 48.7% market share, achieving over $1 billion in sales activity, despite a 24% drop from the previous year period. The assumption of increased hotel transactions was disrupted by tariffs that caused uncertainty in demand and pricing, leading investors to pause deals or turn to alternative financing options. While the market hopes for an uptick in activity during the latter half of the year and beyond, smaller transactions remained more frequent. Experts highlighted potential positive factors such as a limited construction pipeline and anticipated interest rate cuts that could stabilize the market.
Sectors
- Real Estate
- Hospitality
- Financial Services
Geography
- United States – The article discusses the impact of U.S. government tariffs and includes U.S.-based brokerage firms such as Eastdil Secured and CBRE.
Industry
- Real Estate – The article is focused on the sales and brokerage of large hotel properties, a major segment of the real estate industry.
- Hospitality – The discussion revolves around hotel sales and the impact of tariffs on this specific sector.
- Financial Services – Brokerage firms like Eastdil Secured, CBRE, and JLL provide financial services related to the transactions discussed.
Financials
- $4.36 billion – The total volume of hotel sales worth $25 million or more in the first half of the year.
- $1.43 billion – The volume of hotel trades handled by Eastdil Secured during the first half of the year.
- $369.2 million – The volume of hotel sales by CBRE in the first half of the year.
- $353.6 million – The volume of hotel sales by JLL in the first half of the year.
- $248.6 million – The volume of hotel sales by Hodges Ward Elliott in the first half of the year.
- $155.2 million – The volume of hotel sales by Newmark in the first half of the year.
- $339,000/room – The average pricing on a per-key basis for hotel rooms in the first half of the year.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Eastdil Secured, LLC | Advisor/Brokerage | Company | A leading real estate brokerage firm that held the highest market share in the hotel sales sector for the first half of the year. |
| CBRE | Brokerage | Company | A global commercial real estate services and investment firm, ranked second in market share for hotel sales. |
| JLL | Brokerage | Company | A professional services firm specialized in real estate and investment management, ranked third in hotel sales. |
| Hodges Ward Elliott | Brokerage | Company | A real estate capital markets advisor that was among the top five in hotel sales brokerage. |
| Newmark | Brokerage | Company | A commercial real estate advisory firm completing the top five in hotel sales brokerage. |
| Donald Trump | Government Policy | Person | Former President whose administration's tariff policies impacted hotel sales transactions. |
| Dan Peek | Commentator | Person | President of JLL's hotel and hospitality team providing insights into market shifts. |
| Louis Stervinou | Commentator | Person | Managing Director at Eastdil Secured, providing analysis of market conditions. |
| Adam Etra | Commentator | Person | Vice Chair at Newmark, discussing trends in deal sizes and market motivation. |
| Bob Webster | Commentator | Person | Vice Chair at CBRE, offering perspectives on market pricing and future prospects. |