Duni AB to Acquire Poppies Europe Ltd, Expanding UK Operations
Deal News | Dec 20, 2024 | Travers Smith
Travers Smith, a prominent legal advisor, has provided counsel to Duni AB, a Sweden-based company specializing in sustainable solutions for the food sector, on its acquisition of the UK tableware company Poppies Europe Ltd. This transaction awaits regulatory approval and is slated for completion by mid-2025. The strategic acquisition is expected to enhance Duni AB’s production capabilities in premium tissues and airlaid materials through synergies at its papermill, Rexcell, while also boosting distribution capacity in the UK and Ireland. The legal advisory team from Travers Smith was led by Jonathan Walters, reinforced by colleagues in competition and real estate law.
Sectors
- Mergers and Acquisitions
- Tableware and Hospitality Industry
- Legal Services
Geography
- Sweden – The acquiring company, Duni AB, is headquartered in Sweden.
- United Kingdom – The target company, Poppies Europe Ltd, is based in the UK, and the acquisition requires UK regulatory approval.
- Ireland – The post-acquisition strategy includes enhancing distribution capacity in Ireland.
Industry
- Mergers and Acquisitions – This is an acquisition deal where Duni AB acquires Poppies Europe Ltd.
- Tableware and Hospitality Industry – Duni AB and Poppies Europe Ltd are involved in the tableware sector, providing solutions for the hospitality industry.
- Legal Services – Travers Smith, a law firm, is providing advisory services in the acquisition process.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Duni AB | Acquiring Company | Company | A Swedish company providing sustainable solutions for the food industry. |
| Poppies Europe Ltd | Target Company | Company | A UK-based company specializing in tableware solutions. |
| Travers Smith | Legal Advisor | Company | A law firm advising Duni AB on the acquisition. |
| Jonathan Walters | Lead Corporate M&A Partner | Person | Partner at Travers Smith leading the legal advisory for this transaction. |
| China Waters | Associate | Person | Associate at Travers Smith supporting the transaction. |
| Jamie Smith | Trainee | Person | Trainee at Travers Smith assisting in the transaction. |
| Nigel Seay | Competition Partner | Person | Partner at Travers Smith providing specialist competition law advice. |
| Alex Millar | Real Estate Partner | Person | Partner at Travers Smith providing specialist real estate advice. |