Duetti Gains Investment from Flexpoint Ford for Growth
Deal News | Nov 15, 2024 | Reed Smith
Flexpoint Ford, a private equity investment firm focused on financial services and healthcare, has made a growth equity investment into Duetti. Duetti, founded by former executives of TIDAL and Apple Music, aims to provide artists with seamless access to catalog sales and unlocks new investment opportunities through its proprietary model. The company uses a data-driven approach to offer artists the ability to sell individual tracks or parts of them while Duetti markets these tracks using its ROI-focused strategies. Legal advisory for the investment was provided by Reed Smith, with their team from across multiple offices and practices. The advisory team comprised experts from both its private equity practice and music team, demonstrating the firm's cross-functional capabilities.
Sectors
- Private Equity
- Music Technology
- Legal Advisory
Geography
- United States – Both Flexpoint Ford, Reed Smith, and Duetti are based in the United States, with operations spreading across multiple states.
Industry
- Private Equity – Flexpoint Ford's involvement highlights the role of private equity in facilitating growth investments in innovative startups within the music sector.
- Music Technology – Duetti's approach to empowering artists with catalog sales and marketing represents the intersection of music and technology.
- Legal Advisory – The transaction required comprehensive legal advisory services, as provided by Reed Smith.
Financials
- – No specific financial figures were disclosed in the article.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Flexpoint Ford | Investor | Company | A private equity firm specializing in financial services and healthcare industries. |
| Duetti | Target Company | Company | A music technology startup founded by former TIDAL and Apple Music executives. |
| Reed Smith | Legal Advisor | Company | An international law firm that provided legal advisory services for the transaction. |
| Lior Tibon | Co-Founder | Person | Former COO of TIDAL and co-founder of Duetti. |
| Christopher Nolte | Co-Founder | Person | Former Business Development executive at Apple Music and co-founder of Duetti. |
| Matthew Mohn | Partner, Private Equity Practice | Person | A partner at Reed Smith involved in the legal advisory for the transaction. |
| Chris Sheaffer | Partner, Private Equity Practice | Person | A partner at Reed Smith, involved in the transaction advisory. |
| Kyle Higgins | Associate, Private Equity Practice | Person | An associate at Reed Smith, involved in the transaction advisory. |
| Ure Obioma | Associate, Private Equity Practice | Person | An associate at Reed Smith, involved in the transaction advisory. |
| Ashley Wong | Associate, Private Equity Practice | Person | An associate at Reed Smith, involved in the transaction advisory. |
| Steve Sessa | Partner, Music Team | Person | A partner at Reed Smith, leading the Music Team involved in the transaction. |
| Josh Love | Partner, Music Team | Person | A partner at Reed Smith, leading the Music Team for the investment advisory. |
| Francine Lewis | Associate, Music Team | Person | An associate at Reed Smith, part of the Music Team involved in the transaction. |
| Cole Rushworth | Associate, Music Team | Person | An associate at Reed Smith, part of the Music Team involved in the transaction. |