Dubizzle Expands with Acquisition of Hatla2ee
Deal News | Feb 19, 2025 | Aim Group
UAE-based Dubizzle Group has announced its acquisition of the Egypt-based auto marketplace Hatla2ee. The acquisition is part of Dubizzle's strategic objective to expand its footprint within the Middle East and North Africa (MENA) region. Founded in 2011, Hatla2ee features over 23,000 listings across seven markets in MENA and offers services such as car evaluations, real-time market pricing insights, and auto loan facilitation. Dubizzle Group operates classifieds marketplaces in Egypt, including its flagship platform Dubizzle and property portal Bayut. The addition of Hatla2ee strengthens Dubizzle's automotive marketplace offerings, reaching a broader range of Egyptian car buyers and sellers. This acquisition complements Dubizzle's strategic vision of expanding its market offerings, as highlighted by previous acquisitions such as Drive Arabia. Dubizzle now manages six marketplace brands and sees over 123 million monthly visitors.
Sectors
- Automotive Marketplaces
- Online Retail and Classifieds
- Mergers and Acquisitions
Geography
- Middle East and North Africa (MENA) – Both Dubizzle Group and Hatla2ee operate within the MENA region, focusing on markets as diverse as Egypt and the UAE.
- Egypt – Hatla2ee, the acquisition target, is based in Egypt, where Dubizzle aims to enhance its automotive marketplace offerings.
- United Arab Emirates – Dubizzle Group, the acquiring company, is based in the UAE and aims to expand its regional influence.
Industry
- Automotive Marketplaces – The article discusses the acquisition of an auto marketplace, Hatla2ee, which operates in the automotive listings and services industry.
- Online Retail and Classifieds – Dubizzle operates across multiple online retail and classifieds verticals, including automotive, general goods, and real estate.
- Mergers and Acquisitions – The article centers around an acquisition, indicating activity in the mergers and acquisitions sector.
Financials
- Not disclosed – Financial terms of the acquisition deal between Dubizzle Group and Hatla2ee.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Dubizzle Group | Acquiring Company | Company | A UAE-based classifieds operator that manages several marketplace brands across various sectors. |
| Hatla2ee | Target Company | Company | An Egypt-based auto marketplace offering services such as car evaluations and market pricing insights. |
| Haroon Rashid | CEO of Dubizzle Egypt | Person | Oversees Dubizzle operations in Egypt and comments on the strategic benefit of the acquisition. |
| Imran Ali Khan | CEO of Dubizzle Group | Person | CEO of Dubizzle Group, highlighting Egypt's strategic importance in the auto sector. |
| Samy Swellam | CEO of Hatla2ee | Person | CEO of Hatla2ee, discusses the synergies and opportunities following the acquisition. |
| Haider Ali Khan | CEO of Bayut and Dubizzle | Person | Details Dubizzle's strategic vision aligned with past acquisitions and further M&A interests. |