DRS Acquires Controlling Interest in Factory Group
Deal News | Jun 11, 2025 | Legal Community Swiss
DRS Investment SE has acquired a controlling interest in a newly formed factory group, resulting from the merger of Germany's VIGNOLD Group and Swiss entity The Factory. This group focuses on using technology and AI-enhanced models to produce marketing content efficiently across multiple platforms. Kellerhals Carrard, a Swiss law firm, advised on all Swiss legal matters during the transaction, including purchase agreement and acquisition finance. The legal team was led by Partner Nicolai Nuber with support from senior associates specialized in employment, acquisition finance, and corporate law.
Sectors
- Legal Services
- Investment
- Marketing and Advertising
Geography
- Switzerland – Kellerhals Carrard, a Swiss law firm, advised on the transaction relevant to Swiss legal matters.
- Germany – VIGNOLD Group, a part of the merger, is based in Germany.
Industry
- Legal Services – Kellerhals Carrard is a law firm that provided legal advisory services for the transaction.
- Investment – DRS Investment SE is involved in acquiring stakes and making strategic investments.
- Marketing and Advertising – The newly formed factory group delivers cross-channel marketing content via a tech-driven model.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Kellerhals Carrard | Legal Advisor | Company | A Swiss law firm that advised on Swiss legal matters for the DRS Investment acquisition. |
| DRS Investment SE | Bidding Company | Company | The investment firm acquiring a controlling interest in the factory group. |
| VIGNOLD Group | Target Company | Company | A German marketing service provider that merged with The Factory to form the new group. |
| The Factory | Target Company | Company | A Swiss marketing service provider that merged with VIGNOLD Group. |
| Nicolai Nuber | Legal Partner | Person | Partner at Kellerhals Carrard who led the legal advisory for the transaction. |