Dr Max Strengthens Serbian Presence with Zalfija Acquisition
Deal News | Jul 04, 2025 | CEE Legal Matters

In a significant move towards expanding its footprint in Serbia, Dr Max has acquired Zalfija, a pharmacy chain with 30 retail outlets across the country. NKO Partners served as the legal advisor on this transaction. This is part of a broader acquisition strategy by Dr Max which has seen multiple purchases in the Serbian pharmaceutical sector over the years. Previously, Dr Max acquired VIVA Pharm, Ivancic i Sin, Miletic Plus, Pet-Sar Farm, and others in 2024 and 2023. The acquisition of Zalfija marks another step in consolidating Dr Max's market presence in Serbia's pharma industry.
Sectors
- Pharmaceuticals
- Legal Services
Geography
- Serbia – The acquisition of Zalfija Pharmacy chain by Dr Max takes place in Serbia, enhancing its presence in the local market.
Industry
- Pharmaceuticals – Dr Max's acquisition of Zalfija Pharmacy chain is part of its expansion strategy in the pharmaceutical industry.
- Legal Services – NKO Partners has been a key legal advisor in Dr Max's acquisition strategy in Serbia, providing necessary legal counsel and services.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Dr Max | Bidding Company | Company | A leading pharmacy chain expanding its footprint in Serbia through strategic acquisitions. |
| Zalfija | Target Company | Company | A pharmacy chain in Serbia with 30 retail units. |
| NKO Partners | Legal Advisor | Company | A law firm advising Dr Max in its acquisition of Zalfija and other pharmacy chains. |
| Djordje Nikolic | Partner | Person | A partner at NKO Partners involved in advising Dr Max. |
| Branko Jankovic | Partner | Person | A partner at NKO Partners involved in advising Dr Max. |
| Kristina Stosic | Associate | Person | An associate at NKO Partners involved in advising Dr Max. |