Doseology Acquires Feed That Brain™ and Appoints Joseph Mimran as Strategic Advisor
Deal News | Aug 19, 2025 | PR Newswire Cision Doseology Sciences Inc.
Doseology Sciences Inc., a company specializing in precision-formulated oral stimulants, has entered into an asset purchase and sale agreement to acquire 'Feed That Brain', a division operated by Joseph Mimran & Associates Inc., for $400,000. The acquisition is anticipated to enhance Doseology's Canadian launch of next-gen clean energy pouches, leveraging Feed That Brain’s established brand equity. Concurrently, Joseph Mimran will join Doseology as a strategic advisor, bringing vast experience in brand development and M&A. The acquisition’s payment will be via Doseology's securities in installments. This strategic move is aligned with Doseology's growth model focused on M&A, IP sourcing, targeting clean energy, and nicotine harm reduction sectors.
Sectors
- Biotechnology
- Nutraceuticals
- Consumer Goods
Geography
- Canada – Both Doseology Sciences Inc. and the acquired division Feed That Brain are based in Canada, and the transaction is subject to Canadian regulations.
Industry
- Biotechnology – Doseology operates in the biotechnology industry, focusing on precision-formulated oral stimulants that enhance cognitive performance.
- Nutraceuticals – The acquisition involves Feed That Brain, a company specializing in cognitive performance and wellness supplements, indicating involvement in the nutraceutical industry.
- Consumer Goods – The strategic direction and products discussed, such as clean energy pouches, place this under consumer goods, especially alternative tobacco products.
Financials
- 400,000 – Aggregate consideration for the acquisition of 'Feed That Brain'.
- 175,000 – Initial installment of common shares issued upon closing at a price of $1.00 per share.
- 66,666 – Value of restricted share units (RSUs) issued every six months over three years to Joseph Mimran as part of his advisory agreement.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Doseology Sciences Inc. | Acquirer | Company | A company specializing in precision-formulated oral stimulants, aiming to expand into cognitive performance and wellness products. |
| Joseph Mimran & Associates Inc. | Vendor | Company | Operates 'Feed That Brain,' involved in cognitive performance and wellness supplements. |
| Joseph Mimran | Strategic Advisor | Person | A Canadian designer and entrepreneur with substantial experience in brand development and M&A, appointed as a strategic advisor for Doseology. |