DirecToHispanic Acquired by C.A. Fortune in Strategic Sale

Deal News | May 07, 2025 | EIN

DirecToHispanic Acquired by C.A. Fortune in Strategic Sale

Tampa-based tech and internet business brokerage, Website Closers, announced the successful sale of DirecToHispanic (DTH), a pioneering Hispanic retail marketing agency with over 20 years of experience, to C.A. Fortune. The acquisition process, led by broker David Marcheschi, required a strategic search to find an acquirer who grasped DTH's unique value proposition of cultural expertise in the consumer packaged goods (CPG) sector. While several private equity firms expressed interest, C.A. Fortune was identified as the ideal buyer due to its understanding and alignment with DTH's strategic and cultural goals. The transaction allows DTH to continue its mission under new ownership and expand its impact within the CPG industry, leveraging Hispanic consumers' $2 trillion purchasing power. Stakeholders praised Marcheschi's professionalism, emphasizing the importance of cultural retention and growth under new leadership.

Sectors

  • Marketing & Advertising
  • Consumer Packaged Goods (CPG)
  • Mergers & Acquisitions

Geography

  • United States – Both the acquiring company, C.A. Fortune, and DirecToHispanic are based in the U.S., and the transaction involves the U.S. retail market.

Industry

  • Marketing & Advertising – The article centers around the acquisition of a marketing agency specializing in strategies for connecting brands with Hispanic consumers.
  • Consumer Packaged Goods (CPG) – DTH's core operation involves providing marketing solutions for companies in the CPG sector looking to expand their market share among Hispanic consumers.
  • Mergers & Acquisitions – The article details the acquisition of DirecToHispanic by C.A. Fortune, facilitated by Website Closers.

Financials

    Participants

    NameRoleTypeDescription
    DirecToHispanicTarget CompanyCompanyA Hispanic retail marketing agency with expertise in engaging Hispanic consumers in the U.S.
    C.A. FortuneBuyerCompanyA national consumer brand sales and marketing agency acquiring DirecToHispanic.
    Website ClosersBrokerCompanyTech & Internet business brokerage facilitating the sale.
    David MarcheschiBrokerPersonWebsite Closers broker leading the acquisition process for DirecToHispanic.
    Nery VazquezCEO of DirecToHispanicPersonCEO of DirecToHispanic commending the role of the broker in the sale.
    Tyler LowellCEO & Managing Partner of C.A. FortunePersonCEO of C.A. Fortune involved in the acquisition.