Digital Rewards Group Secures Major Investment from Maven Capital Partners
Deal News | Mar 11, 2025 | Maven Capital Partners
Maven Capital Partners has made a significant investment in Digital Rewards Group (DRG), utilizing funds from its new Management Buyout Fund II. The capital infusion is intended to support DRG's market expansion, particularly in the U.S., as well as to enhance its technology and data capabilities. The deal involves a comprehensive plan for value creation, targeting improvements in DRG's personnel, technology, commercial operations, and overall growth. Gautam Sahgal and Andrew Gunson join DRG’s board, reinforcing its leadership team as it pursues further expansion. DRG, headquartered in Altrincham, operates successful platforms such as Kids Pass, Global Hotel Pass, and DaysOut.com, and is recognized for its technology-driven approach to providing family-focused discounts and experiences.
Sectors
- Private Equity
- Technology
- Consumer Services
Geography
- United Kingdom – Digital Rewards Group is headquartered in Altrincham, Greater Manchester, UK.
- United States – The investment aims to accelerate Digital Rewards Group's growth in the U.S. market.
Industry
- Private Equity – Maven Capital Partners, a private equity firm, is providing the investment capital.
- Technology – Digital Rewards Group is a technology-led platform offering digital loyalty and discount services.
- Consumer Services – Digital Rewards Group provides consumer-oriented discount services, focusing on family experiences and attractions.
Financials
- Not Disclosed – The specific amount of investment from Maven Capital Partners into Digital Rewards Group is not disclosed.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Maven Capital Partners | Investor | Company | A private equity firm providing investment for Digital Rewards Group. |
| Digital Rewards Group (DRG) | Target Company | Company | A technology-led closed user group discount platform. |
| Gautam Sahgal | Non-executive Chairman | Person | Recently joined DRG’s board to support growth strategies. |
| Andrew Gunson | Chief Financial Officer | Person | Recently joined DRG’s board to support growth strategies. |
| Andrew Kilmartin | Group CEO | Person | Leader of Digital Rewards Group overseeing its strategic growth. |
| Dave Clayton | UK CEO | Person | CEO responsible for DRG’s UK operations and growth. |
| Ryan Bevington | Partner at Maven | Person | Lead the investment on behalf of Maven. |
| Jeremy Thompson | Partner at Maven | Person | Lead the investment on behalf of Maven. |