Didomi Welcomes Marlin Equity Partners with $83M Investment
Deal News | Apr 22, 2025 | Clipperton
In an impressive move, Didomi, a global leader in data privacy solutions, has welcomed Marlin Equity Partners as an investor. This partnership has been further bolstered by an $83 million investment. The capital injection has facilitated Didomi's acquisition of Addingwell, a server-side tagging platform. This strategic acquisition is anticipated to strengthen Didomi's capabilities within its data privacy services. Clipperton has acted as the advisor for this transaction, playing a crucial role in guiding the acquisition and investment process.
Sectors
- Data Privacy
- Private Equity
Geography
- Global – Didomi operates on a global scale and the investment from Marlin Equity Partners reflects international interests in the data privacy sector.
Industry
- Data Privacy – The article focuses on Didomi, a company specializing in data privacy solutions, and its strategic acquisition to enhance its data privacy capabilities.
- Private Equity – Marlin Equity Partners' investment in Didomi highlights the involvement of private equity in expanding technology-focused businesses.
Financials
- $83 million – The total investment amount by Marlin Equity Partners, enabling Didomi to acquire Addingwell.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Didomi | Target Company | Company | Didomi is a global leader in providing data privacy solutions and services. |
| Marlin Equity Partners | Investor | Company | Marlin Equity Partners is a global private equity firm investing in transformative businesses. |
| Addingwell | Acquired Company | Company | Addingwell is a platform specializing in server-side tagging, recently acquired by Didomi. |
| Clipperton | Advisor | Company | Clipperton is an investment banking firm that acted as the advisor in the transaction. |