Didomi Joins Forces with Sourcepoint to Shape the Future of Privacy Tech
Deal News | Jul 08, 2025 | PR Newswire Cision Didomi
Didomi, a leading provider of global privacy solutions, has acquired Sourcepoint, a data protection technology platform, to advance their capabilities in privacy tech. Backed by Marlin Equity Partners, this acquisition brings together international talent and complementary solutions from both privacy pioneers. The combined entity aims to become a benchmark in data collection, use, and respect across digital platforms, enhancing strategies for publishers and advertisers. Didomi and Sourcepoint will also explore personalized experiences powered by AI. The acquisition is seen as a strategic move to redefine privacy as a growth engine. Both companies will focus on helping clients navigate and thrive in evolving privacy regulations worldwide. This acquisition follows Didomi's recent purchase of Addingwell, a server-side tracking infrastructure company.
Sectors
- Privacy Technology
- Data Protection
- Advertising Technology
Geography
- France – Didomi's headquarters or significant operations are based in Paris, France.
- United States – Sourcepoint's operations and the partnership's relevance include a presence in New York, USA.
Industry
- Privacy Technology – The article discusses the merger of two companies, Didomi and Sourcepoint, focused on advancing privacy technology solutions.
- Data Protection – The core focus of Didomi and Sourcepoint is on data protection, offering solutions to manage data privacy and compliance.
- Advertising Technology – The article mentions strategies to improve marketing and advertising returns through better data collection and management.
Financials
- Not Disclosed – The financial terms of Didomi's acquisition of Sourcepoint were not disclosed in the article.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Didomi | Acquirer | Company | A leading provider of global privacy solutions. |
| Sourcepoint | Target | Company | A data protection technology platform with over 200 global clients. |
| Marlin Equity Partners | Investor | Company | The private equity firm backing Didomi's acquisition of Sourcepoint. |
| Romain Gauthier | CEO | Person | CEO and founder of Didomi. |
| Ben Barokas | CEO | Person | Co-founder and CEO of Sourcepoint. |
| Brian Kane | COO | Person | Co-founder and COO of Sourcepoint. |
| Addingwell | Previous Acquisition by Didomi | Company | Company specialized in server-side tracking infrastructure, recently acquired by Didomi. |