Didomi and Sourcepoint Merge to Shape Future Privacy Technologies

Didomi, a global data privacy solutions provider, has announced its merger with Sourcepoint, a well-established provider of privacy technology for publishers, with more than 200 global clients. The merger aims to consolidate their expertise, resources, and technology in data privacy and consent management to address evolving demands in digital marketing and advertising—a landscape increasingly defined by data privacy and artificial intelligence. Marlin Equity Partners, having recently acquired a majority stake in Didomi, is backing this strategic merger, which also follows Didomi’s acquisition of Addingwell, a server-side tagging specialist, earlier this year. Didomi and Sourcepoint plan to leverage their combined global presence and product offerings to become leaders in privacy-compliant data collection, usage, and attribution across all digital platforms, assisting publishers and advertisers in navigating the rapidly changing industry. The new entity is focused on building highly sophisticated privacy infrastructure to support businesses in achieving regulatory compliance and fostering user trust while harnessing modern innovations like AI and hyper-personalization. Romain Gauthier, CEO of Didomi, and Ben Barokas, CEO of Sourcepoint, express their aligned vision of revolutionizing privacy standards as a strategic growth driver in the industry.