Dertour Group Expands: Hotelplan Acquisition Supported by Baker McKenzie
Deal News | Feb 20, 2025 | Legal Community Swiss

Baker McKenzie has been engaged by the Dertour Group, a subsidiary of the REWE Group, to oversee its acquisition of the Hotelplan Group from Swiss retailer Migros. Hotelplan is a significant player in the Swiss leisure and business travel market, boasting a workforce of 2,500 employees across 238 offices and a revenue generation of CHF 1.78 billion in the fiscal year 2024. The acquisition involves four out of five business subsets of Hotelplan Group, with Interhome, a holiday home specialist, being excluded from this acquisition as it will be ceded to HomeToGo Group. Crucially, the transaction is still subject to antitrust approvals, and the financial terms remain undisclosed. The dedicated cross-border team from Baker McKenzie includes expert legal professionals from Zurich, Düsseldorf, Munich, London, Vienna, and Brussels, led by Zurich-based M&A and Corporate Partner Manuel Meyer. The collaborative effort signifies a strategic move for Dertour Group to expand its travel services and strengthen its market position across international travel destinations. This consolidation underlines the importance of legal advisory in cross-border mergers and acquisitions to ensure regulatory compliance and execution efficiency.
Sectors
- Travel and Tourism
- Legal Services
Geography
- Switzerland – Location of Hotelplan Group and where part of the acquisition activity is concentrated.
- Germany – Home country of the acquiring company, Dertour Group, and its parent company, REWE Group.
- European Union – Cross-border and regulatory implications due to the EU presence in the deal and the involvement of multiple European cities in the legal process.
Industry
- Travel and Tourism – Involves companies like Dertour and Hotelplan, which operate within the travel agency and holiday service markets.
- Legal Services – Baker McKenzie provides legal advisory services in cross-border M&A transactions.
Financials
- CHF 1.78 billion – Revenue generated by Hotelplan Group in the fiscal year 2024.
Participants
Name | Role | Type | Description |
---|---|---|---|
Dertour Group | Buyer | Company | A major German travel holding and a subsidiary of the REWE Group. |
Hotelplan Group | Target Company | Company | A Swiss leisure and business travel group previously owned by Migros. |
Migros | Vendor | Company | Swiss retailer selling the Hotelplan Group. |
Baker McKenzie | Legal Advisor | Company | An international law firm providing legal advisory and M&A services for the acquisition. |
HomeToGo Group | Vendor | Company | The company set to acquire Interhome from the Hotelplan Group. |
Interhome | Business Unit | Company | A holiday home specialist being ceded separately to HomeToGo Group. |