Dentsu Converts CARTA HOLDINGS into Joint Venture with DOCOMO

Deal News | Jun 16, 2025 | Dentsu Group Inc

Dentsu Converts CARTA HOLDINGS into Joint Venture with DOCOMO

Dentsu Group Inc. has resolved to transform its subsidiary, CARTA HOLDINGS, into a joint venture with NTT DOCOMO, forming a significant alliance aimed at bolstering Dentsu Japan's digital marketing operations. The collaboration leverages CARTA HOLDINGS' expertise in digital marketing and DOCOMO's comprehensive data and network presence. As a result, the venture will deliver innovative solutions blending digital and behavioral data. Additionally, this joint initiative will see CARTA HOLDINGS privatized and becoming an equity method affiliate, with D2C Inc. transitioning to a subsidiary under CARTA. The transaction aligns with Dentsu's strategy to optimize its services as an Integrated Growth Partner, enhancing client growth and societal progress. However, financial impacts on Dentsu's consolidated results are projected to be minimal.

Sectors

  • Digital Marketing
  • Telecommunications

Geography

  • Japan – The companies involved in the transaction, including Dentsu Group Inc., CARTA HOLDINGS, and NTT DOCOMO, are based in Japan, and the initiative is focused on bolstering digital marketing within the Japanese region.

Industry

  • Digital Marketing – The transaction focuses on strengthening digital marketing efforts through a business alliance, leveraging the expertise of the involved companies in media and advertising.
  • Telecommunications – NTT DOCOMO, a key participant in the joint venture, is prominent within the telecommunications industry, providing critical data and network support for the initiative.

Financials

  • 74,609.81 million yen – Capital of Dentsu Group Inc. as reported in the announcement.

Participants

NameRoleTypeDescription
Dentsu Group Inc.PE FirmCompanyA major global advertising and public relations company, headquartered in Tokyo, Japan.
CARTA HOLDINGSTarget CompanyCompanyA key subsidiary of Dentsu, active in digital marketing and media operations, now transitioning into a joint venture.
NTT DOCOMO, INC.Bidding CompanyCompanyA prominent telecommunications provider involved in forming the joint venture with CARTA HOLDINGS and Dentsu.
D2C Inc.Other CompanyCompanyAn equity method affiliate of Dentsu, which is anticipated to become a subsidiary of CARTA HOLDINGS.