Dennis Peek Takes the Helm as Vinarchy's Managing Director, Americas
Company - People | May 22, 2025 | EIN
Vinarchy, a prominent global wine company formed by the merger of Accolade Wines and Pernod Ricard's wine businesses, has appointed Dennis Peek as Managing Director for the Americas. Peek, an industry veteran with two decades of experience including senior roles at Heineken, will oversee operations across the USA, Canada, and Latin America. The announcement comes as Vinarchy aims to leverage its diverse portfolio, which includes brands like Campo Viejo, Jacobs Creek, and Hardys, to capture growth opportunities in the region. The company is positioning itself for innovative growth amidst a changing wine market landscape, with Peek driving strategies geared towards meeting consumer demands and expanding market reach.
Sectors
- Wine and Spirits
- Mergers and Acquisitions
Geography
- Americas – Dennis Peek's role as Managing Director encompasses oversight of operations across North America and Latin America, reflecting the geographical focus of the article.
- Global – Vinarchy is described as a global wine company with operations and brand presence spanning multiple continents including Europe, Australia, and South America.
Industry
- Wine and Spirits – The article discusses Vinarchy, a leading company in the wine industry, focusing on its operations and strategic leadership in the Americas.
- Mergers and Acquisitions – The formation of Vinarchy itself is a result of a merger between Accolade Wines and Pernod Ricard's wine businesses, illustrating an M&A activity.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Dennis Peek | Managing Director, Americas | People | An industry leader with over two decades of experience in the drinks industry, now leading Vinarchy's operations in the Americas. |
| Vinarchy | Company | Companies | A newly formed global wine leader resulting from the merger of Accolade Wines and Pernod Ricard's wine holdings. |
| Accolade Wines | Vendor in Merger | Companies | One of the companies that merged its wine business to form Vinarchy. |
| Pernod Ricard | Vendor in Merger | Companies | A major player in the wine industry whose Australian, New Zealand, and Spanish wine businesses merged to form Vinarchy. |
| Heineken | Previous Employer | Companies | Dennis Peek's former employer, where he held senior roles including CEO of Heineken Canada. |
| Jaime Cantu | Vice President of Sales, US | People | Former acting Managing Director, Americas now serves as Vice President of Sales, continuing to support Vinarchy’s growth strategy in the US. |
| Ben Clarke | Executive Chairman | People | Executive Chairman of Vinarchy, commented on Dennis Peek's appointment. |