Demeglio Expands with RF Jewels Acquisition
Deal News | Jul 03, 2025 | Finance Community IT - 3 Private Equity
Demeglio, a participant of Equita Smart Capital's Eltif managed by Equita, has made a strategic acquisition by purchasing 100% of RF Jewels, marking its first add-on acquisition within two months of the fund's involvement. RF Jewels, founded in 2011 in Rome, is an independent high-end jewelry firm known for its bracelets, rings, and necklaces that blend Italian goldsmith tradition with modern aesthetics. Its founders, Andrea Frattarelli, will remain active within the firm, aiding in both management and commercial activities to bolster Demeglio’s growth. With a 2024 revenue exceeding five million euros primarily from international markets, RF Jewels will enhance Demeglio's product range and facilitate geographic diversification into high-potential areas like the Middle East and South America. This transaction is aligned with Demeglio's growth strategy in the fine jewelry sector and adds key capabilities and established relationships to the group.
Sectors
- Fine Jewelry
- Private Equity
Geography
- Italy – RF Jewels is based in Rome, Italy, serving as the headquarters of its operations.
- Middle East – Demeglio plans to diversify towards the Middle East as part of its geographic growth strategy.
- South America – South America is identified as a new high-potential market for Demeglio’s expansion.
Industry
- Fine Jewelry – RF Jewels specializes in high-end jewelry, making the fine jewelry industry central to the article.
- Private Equity – The acquisition by Demeglio, backed by Equita Smart Capital, highlights the role of private equity in strategic growth.
Financials
- 5,000,000+ euros – Reported revenue of RF Jewels in 2024 primarily from international markets.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Demeglio | Acquirer | Company | Participant of Equita Smart Capital, engaged in fine jewelry sector expansion. |
| Equita Smart Capital | Private Equity Firm | Company | PE firm managing the acquisition fund for Demeglio’s purchase of RF Jewels. |
| RF Jewels | Target Company | Company | High-end jewelry company acquired by Demeglio, founded in Rome. |
| Andrea Frattarelli | Founder | Person | Founder of RF Jewels, who will remain involved post-acquisition. |