DemandScience Enhances B2B Marketing with Acquisitions of Bound and DemandJump
Deal News | Apr 09, 2025 | Globenewswire
DemandScience, a leading global revenue marketing company, has announced the acquisition of Bound and DemandJump to strengthen its AI-driven offerings. By integrating Bound's web personalization technology and DemandJump's marketing strategy platform, DemandScience aims to provide marketers with enhanced predictive analytics and data-driven strategies. These acquisitions align with the company's commitment to enable marketers to maximize their investments through smarter demand generation. With Greg Jordan's promotion to Chief Product Officer, DemandScience continues to invest in AI innovation, offering customized website experiences, better content effectiveness, and optimized engagement. The acquisitions aim to provide real-time intelligence and precise marketing solutions, reflecting a significant step in transforming marketing complexity into a competitive advantage. As B2B markets show signs of growth, DemandScience enhances its offerings to deliver measurable pipeline impact and scalable demand generation solutions.
Sectors
- Marketing Technology
- Artificial Intelligence
Geography
- United States – DemandScience is based in Boston, MA, indicating that the business operations and strategic acquisitions are primarily focused within the US market.
Industry
- Marketing Technology – The acquisitions by DemandScience highlight advancements in AI-driven marketing technology, revolutionizing B2B revenue marketing with predictive analytics and data-powered strategies.
- Artificial Intelligence – The focus on AI-driven solutions in the acquisitions of Bound and DemandJump emphasizes the role of AI in transforming how businesses approach marketing strategies.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| DemandScience | Buyer | Company | A global revenue marketing company focused on empowering B2B marketers with AI-driven solutions. |
| Bound | Target Company | Company | An AI-driven website personalization platform acquired by DemandScience. |
| DemandJump | Target Company | Company | A marketing strategy platform focusing on search behavior insights, acquired by DemandScience. |
| Greg Jordan | Chief Product Officer | People | Recently promoted to reinforce DemandScience's commitment to AI-driven marketing solutions. |
| Derek Schoettle | CEO | People | CEO of DemandScience, leading the company in strategic acquisitions to enhance AI capabilities. |