DemandScience Appoints Derek Schoettle as CEO and Ned Leutz as President

Portfolio - People | Jan 08, 2025 | EIN

DemandScience Appoints Derek Schoettle as CEO and Ned Leutz as President

DemandScience, a global B2B revenue marketing company, has strengthened its leadership team with the appointments of Derek Schoettle as Chairman and CEO and Ned Leutz as President. These strategic appointments are aimed at driving DemandScience’s growth and market presence, leveraging the extensive experience of both executives in leading and scaling B2B organizations. The appointments follow the recent merger of DemandScience with Terminus, an account-centric platform for revenue growth, to create a global leader in B2B revenue marketing. Managerial roles are outlined with Derek Schoettle leading strategy and direction, and Ned Leutz focusing on marketing, sales, and customer experience. The company aims to empower marketers with data-driven solutions that optimize ROI, improve lead generation, and enhance customer engagement through its integrated platform, combining DemandScience’s omni-channel capabilities with Terminus’ ABX solutions.

Sectors

  • B2B Marketing
  • Data Science and Analytics
  • Technology and Software

Geography

  • Global – DemandScience operates globally, serving 1,500 customers across seven countries, and integrating international data compliance practices.
  • United States – The executive appointments and corporate strategies mentioned involve significant activities and leadership originating in the United States.

Industry

  • B2B Marketing – DemandScience operates in the B2B marketing industry, providing solutions that accelerate every point along the buying journey for marketers.
  • Data Science and Analytics – DemandScience integrates data-driven solutions, predictive analytics, and machine learning into its marketing strategies to enhance decision-making and optimize ROI, aligning with advancements in the Data Science industry.
  • Technology and Software – The integration of the Terminus account-centric platform highlights DemandScience's role within the technology and software industry, providing cutting-edge digital solutions for marketers.

Financials

    Participants

    NameRoleTypeDescription
    DemandScienceTarget CompanyCompanyA global B2B revenue marketing company focused on enhancing marketing strategies using data-driven solutions.
    Great Hill PartnersPrivate Equity FirmCompanyA growth-focused Private Equity firm, involved in appointing new leadership at DemandScience.
    Derek SchoettleChairman and CEOPersonAppointed as the new CEO and Chairman of DemandScience, with extensive experience in leading B2B organizations.
    Ned LeutzPresidentPersonAppointed as the new President of DemandScience, responsible for overseeing the customer journey.
    TerminusMerger PartnerCompanyA leading account-centric platform merged with DemandScience to enhance its B2B marketing solutions.
    ZoomInfoPrevious EmployerCompanyDerek Schoettle and Ned Leutz's former employer where they held senior positions contributing to its growth.
    AdobeIndustry ParticipantCompanyAcknowledged as having a strong partnership with DemandScience, endorsing the merger's benefits for B2B marketers.