DemandScience and Terminus Merge to Enhance B2B Revenue Marketing
Deal News | Nov 12, 2024 | Globenewswire
DemandScience, a leading B2B revenue intelligence firm, and Terminus, a top account-centric revenue growth platform, have announced a merger designed to create a global leader in B2B revenue marketing. The combined company, operating under the DemandScience brand, aims to provide a robust account-based experience platform alongside its omnichannel solutions to enhance marketers' ability to accelerate the buying journey. Peter Cannone will continue as the CEO, while Terminus CEO Rich Howarth will transition to the CTO role. This strategic union seeks to expedite lead generation, boost pipeline velocity, and maximize ROI for a diverse client base, comprising over 17 million companies. This merger brings a synergetic alignment of both companies’ technologies and market strategies and involves notable financial advisors such as J.P. Morgan Securities LLC and Raymond James. The collaboration situates DemandScience as an influential force in the B2B marketing sector.
Sectors
- B2B Revenue Marketing
- Account-Based Marketing
Geography
- United States – The merger involves companies headquartered in Danvers, MA, and Atlanta, GA, reflecting significant activity within the U.S. market.
Industry
- B2B Revenue Marketing – The merger between DemandScience and Terminus highlights the B2B Revenue Marketing industry as they aim to create a leading platform for revenue growth and marketing innovations.
- Account-Based Marketing – Both companies are known for their capabilities in account-centric marketing strategies, which is a critical component of their merger to offer an advanced ABX platform.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| DemandScience | Target | Company | A leading B2B revenue intelligence and demand generation company, DemandScience offers cutting-edge marketing solutions and intelligence platforms. |
| Terminus | Merged Company | Company | Known for its account-centric platform, Terminus aims to empower revenue growth through first-party data and multi-channel engagement. |
| Peter Cannone | CEO | Person | Peter Cannone serves as the CEO of the newly merged company, bringing his leadership to the enlarged organization. |
| Rich Howarth | CTO | Person | Previously the CEO of Terminus, he transitions to the CTO role of the merged firm. |
| J.P. Morgan Securities LLC | Financial Advisor | Company | Served as the financial advisor to DemandScience in the merger transaction. |
| Raymond James | Financial Advisor | Company | Provided financial advisory services to Terminus regarding the merger. |