Delta Faucet Expands with Newport Brass Acquisition, Targets Luxury Market Growth
Deal News | Feb 21, 2025 | Globenewswire
Delta Faucet Company, renowned for its kitchen and bathroom fixtures, announces the addition of Newport Brass to its portfolio, which marks the company's strategic entry into the luxury segment. This acquisition not only complements the growth of its upper premium brand, Brizo, but also strengthens its offerings to the design community, providing a range of high-end solutions. Barb Fuller, a seasoned executive with over two decades of experience in luxury home markets, is appointed as the Vice President of Luxury to oversee this expansion. The combined forces of Newport Brass and Brizo are set to capitalize on growth opportunities in the luxury and upper premium segments. Delta Faucet Company reinforces its commitment to delivering a unique product mix that blends innovative technology with design excellence, spearheaded by Fuller’s leadership. This move highlights Delta Faucet’s aim to enhance its presence in the luxury market by catering to evolving customer needs and providing exceptional service through its extended product lines.
Sectors
- Home Improvement
- Luxury Goods
Geography
- United States – Delta Faucet Company is headquartered in Indianapolis, Indiana, and the strategic initiatives discussed in the article pertain to the US market.
Industry
- Home Improvement – The article discusses Delta Faucet Company's acquisition of Newport Brass as part of its strategy to increase its share in the luxury kitchen and bathroom fixtures market.
- Luxury Goods – Delta Faucet is entering the luxury segment by acquiring Newport Brass, a brand known for its premium brass fittings.
Financials
Participants
Name | Role | Type | Description |
---|---|---|---|
Delta Faucet Company | Acquiring Company | Company | A leading company in faucets, bath and shower fixtures, and related accessories, headquartered in Indianapolis, Indiana. |
Newport Brass | Target Company | Company | A distinguished brand known for its premium solid brass faucets and fixtures, established in 1989. |
Brizo | Existing Upper Premium Brand | Company | An upper premium fittings brand focusing on design and fashion-forward collections, part of Delta Faucet's portfolio. |
Barb Fuller | Newly Appointed Vice President of Luxury | Person | Brings over two decades of experience in luxury and premium home spaces, leading Newport Brass and Brizo. |