Deliveroo Riders Secure Big Pitch Wins

Deal News | Jan 28, 2025 | Business Cloud

Deliveroo's annual Big Pitch event has awarded equity-free grants to three London-based startups, all founded by former riders. The winners—Hudjo, Deaf Animation World, and Riches Tailoring—pitched their business concepts to a panel including Deliveroo's co-founder Will Shu and other business executives. Hudjo focuses on anti-bike-theft solutions, Deaf Animation World provides educational resources featuring British Sign Language, and Riches Tailoring offers bespoke African menswear. Over 2,000 rider-led businesses applied this year, receiving support from Lynx Educate and training from Maynard Leigh Associates. The initiative highlights Deliveroo's commitment to fostering entrepreneurialism among its riders.

Sectors

Technology
Education
Fashion

Geography

United Kingdom – The article discusses startups operating in London and mentions Hudjo’s role across the UK, linking the events and companies to a UK setting.

Industry

Technology – Includes Hudjo's app for securing bike parking, which represents technological innovation in urban mobility solutions.
Education – Refers to Deaf Animation World's focus on educational resources integrating British Sign Language.
Fashion – Relevant due to Riches Tailoring's business in bespoke African menswear.

Financials

Participants

Name	Role	Type	Description
Deliveroo	Organiser	Company	A food delivery company and the organiser of the Big Pitch event.
Hudjo	Recipient	Company	A startup app for secure bike parking, founded by former Deliveroo riders.
Deaf Animation World	Recipient	Company	Provides educational resources with animations integrating British Sign Language.
Riches Tailoring	Recipient	Company	A specialist in bespoke African menswear, founded by Peaches Osibamowo.
Lynx Educate	Support Provider	Company	Offers free educational courses to Deliveroo riders.
Maynard Leigh Associates	Training Provider	Company	Teamed with Deliveroo to provide training to Big Pitch participants.