Dékuple Expands in Europe with Selmore and DotControl Acquisition

Dékuple, a leading European data marketing and communication group, has acquired a majority stake in the Amsterdam-based creative agency Selmore and the Rotterdam-based digital agency DotControl in a strategic move to enhance its European presence and expertise. Founded in 2005, Selmore is recognized for its innovative creative strategies and award-winning campaigns for brands like Škoda and Domino's Pizza, under the leadership of Anja Froeling. DotControl, also founded in 2005 and directed by Mark Landman and Rutger Buijzen, specializes in strategic digital projects and has served clients such as Disney and Feyenoord. This partnership aligns with Dékuple's growth strategy, which balances organic initiatives and targeted acquisitions to diversify its activities and expand its offering to international major clients. Selmore and DotControl will maintain operational independence while leveraging Dékuple’s ecosystem for additional commercial opportunities. The union between these agencies strengthens Dékuple's market position and creates a new agency model in the Netherlands that combines data, technology, and creativity. Within this strategic framework, Selmore and DotControl will contribute to Dékuple’s ambitions for market expansion and client value creation, generating an estimated annual turnover of €7 million.