Dékuple Expands European Footprint with Strategic Acquisitions

Deal News | Jan 09, 2025 | Globenewswire

Dékuple Expands European Footprint with Strategic Acquisitions

The Dékuple Group, a European leader in data marketing and communication, has accelerated its expansion strategy within Europe by acquiring majority stakes in two agencies—Selmore and DotControl, based in Amsterdam and Rotterdam respectively. This aligns with Dékuple's strategy to enhance its creative and digital offerings through a next-generation agency model that merges data, technology, and creativity. Founded in 2005, both Selmore and DotControl stand out for their innovation and have garnered numerous prestigious awards. They will maintain operational autonomy while benefiting from Dékuple's extensive resources and international presence. This strategic move aims to fortify Dékuple's European capabilities, thus responding better to their international clientele and enhancing transnational marketing solutions. With these acquisitions consolidated on January 1, 2025, both agencies are expected to contribute significantly to Dékuple’s portfolio and overall growth trajectory.

Sectors

  • Data Marketing
  • Digital Advertising
  • Creative Agencies

Geography

  • Netherlands – Both companies, Selmore and DotControl, are based in the Netherlands, reflecting the article's focus on this geographic location.
  • Europe – Dékuple's expansion aims to strengthen its presence across Europe, making this the primary geographic focus.

Industry

  • Data Marketing – Dékuple is a leader in data marketing, exemplifying the industry's focus on leveraging data for effective marketing strategies.
  • Digital Advertising – Selmore and DotControl are involved in strategic digital projects and digital solutions for high-profile clients, aligning with the digital advertising sector.
  • Creative Agencies – Selmore specializes in creative strategies and has won numerous awards, categorizing it within the creative agencies sector.

Financials

  • €200 million – Net sales recorded by Dékuple in 2023.
  • €7 million – Annual net sales generated by Selmore and DotControl combined.
  • €5 million – Gross margin of Selmore and DotControl combined.

Participants

NameRoleTypeDescription
Dékuple GroupAcquiring CompanyCompanyA European leader in data marketing and communication, aiming to expand its footprint in Europe.
SelmoreTarget CompanyCompanyA strategic and creative agency based in Amsterdam, known for innovative marketing strategies.
DotControlTarget CompanyCompanyA digital engagement agency in Rotterdam, specialized in strategic digital projects.
Anja FroelingCEO of SelmorePersonLeads Selmore with a focus on strategic and creative marketing initiatives.
Mark LandmanCEO of DotControlPersonGuides DotControl in delivering digital solutions and innovative projects.