DeepAR Enhances Zalando's Innovation with New Acquisition

Deal News | Apr 10, 2025 | First Capital Corp Ltd

DeepAR Enhances Zalando's Innovation with New Acquisition

FirstCapital has brokered the acquisition of DeepAR, a UK-based deep tech company specializing in 3D content and Augmented Reality (AR) Commerce, by Zalando, a leading European e-commerce platform. DeepAR offers advanced 3D asset creation and AR integration solutions that have been employed by luxury brands like Jimmy Choo and Versace. This acquisition aims to bolster Zalando's capabilities in providing high-quality, immersive e-commerce experiences, aligning with its strategic goal to enhance online customer engagement through innovative tech solutions. The deal underscores FirstCapital's expertise in orchestrating high-profile M&A activities within the tech sector.

Sectors

  • Technology
  • E-Commerce
  • Investment Banking

Geography

  • United Kingdom – The location of DeepAR, a key participant in the acquisition deal.
  • Germany – Zalando, the acquiring company, is based in Germany and operates across Europe.
  • Europe – The broader operational geography of both companies, emphasizing their market and strategic expansion within Europe.

Industry

  • Technology – The industry involving DeepAR's specialization in deep tech, 3D content, and AR commerce.
  • E-Commerce – Zalando operates in the e-commerce sector, focusing on fashion and lifestyle, and the acquisition aims to enhance online shopping experiences.
  • Investment Banking – FirstCapital, as an investment banking entity, advised on the transaction, highlighting involvement in strategic M&A.

Financials

    Participants

    NameRoleTypeDescription
    FirstCapitalFinancial AdvisorCompanyAn investment bank providing advisory services for high-growth technology companies.
    DeepARTarget CompanyCompanyA UK-based deep tech company specializing in 3D content and AR Commerce.
    ZalandoAcquiring CompanyCompanyA leading European e-commerce platform focused on fashion and lifestyle.
    George BerkowskiCEO and Founder of DeepARPersonProvided testimony on FirstCapital's advisory role in the acquisition process.
    Hazel MooreChair and Co-Founder of FirstCapitalPersonCommented on the strategic nature of the acquisition and the effectiveness of FirstCapital's dealmaking process.