Deconstruct Partners with DSG Consumer Partners to Lead Gentle Skincare Market
Deal News | Jan 22, 2025 | DSG Consumer Partners
DSG Consumer Partners has teamed up with Deconstruct, a skincare brand founded by Malini Adapureddy, to support its mission of providing effective yet gentle skincare products. Launched in 2021, Deconstruct differentiates itself by offering transparent, science-backed formulations that appeal to both beginners and skincare enthusiasts. Over 2024, the brand experienced a 10x growth in revenue, achieving profitability through a focus on core fundamentals. This growth reflects the potential within India's beauty and personal care market, projected to reach USD 28.3 billion by 2027 with increasing online penetration. Deconstruct, alongside other new-age brands, targets science-driven and ingredient-specific skincare solutions, filling a gap not addressed by traditional beauty brands.
Sectors
- Beauty and Personal Care
- E-commerce
Geography
- India – The primary market for Deconstruct, where significant growth in the beauty and personal care sector is anticipated.
Industry
- Beauty and Personal Care – This industry encompasses skincare and beauty products which are the core focus of Deconstruct and aligns with their market strategy.
- E-commerce – Deconstruct sells its products online through D2C and Quick Commerce, reflecting trends in online business growth.
Financials
- ~7x – Capital efficiency achieved by Deconstruct.
- 10x – Revenue growth experienced by Deconstruct from January to December 2024.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Deconstruct | Target Company | Company | A skincare brand focused on providing effective yet gentle products, founded by Malini Adapureddy. |
| DSG Consumer Partners | Bidding Company | Company | A private equity firm supporting Deconstruct's growth. |
| Malini Adapureddy | Founder and Leader | Person | Founder of Deconstruct, guiding its growth with a strong focus on fundamentals. |
| BOLD Ventures | Co-Investor | Company | Venture arm of L'Oréal, co-investing in Deconstruct. |
| V Cube Ventures | Co-Investor | Company | Another investment firm supporting Deconstruct. |