Dealavo Sold to JTL-Software, Marking New Growth Chapter
Deal News | Mar 24, 2025 | CEE Legal Matters
JTL-Software, a provider of e-commerce software solutions and a portfolio company of the private equity firm Hg, has acquired Dealavo, a Polish company specializing in price and product monitoring solutions. While the transaction's financial specifics remain undisclosed, the acquisition is intended to foster growth opportunities for Dealavo in the global e-commerce technology market. Notable law firms, Schoenherr and DWF, advised on the transaction. Schoenherr's legal team consisted of Tomasz Kwasniewski, Szymon Okon, Dawid Brudzisz, and Witold Oszczanowski. DWF's team comprised Anna Wietrzynska-Ciolkowska, Izabela Szczygielska, Agnieszka Duda, Radoslaw Biedecki, Ewelina Madej, and junior associates. This strategic acquisition underscores the growing trend of technology-focused buyouts in the e-commerce sector, aligned with Hg's investment strategy in Europe and the US.
Sectors
- E-commerce Technology
- Private Equity
Geography
- Poland – Dealavo is headquartered in Poland, providing the geographic context for the transaction.
- United Kingdom – Hg, the private equity firm backing JTL-Software, is based in London, UK.
Industry
- E-commerce Technology – The deal involves companies that specialize in software solutions and monitoring for e-commerce platforms.
- Private Equity – JTL-Software is backed by Hg, a private equity firm focusing on technology buyouts.
Financials
- Confidential – The financial specifics of the transaction between JTL-Software and Dealavo remain undisclosed.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Dealavo | Target Company | Company | A Polish company specializing in price and product monitoring solutions. |
| JTL-Software | Bidding Company | Company | Provider of e-commerce software solutions, acquired Dealavo. |
| Hg | Private Equity Firm | Company | A London-based private equity firm backing JTL-Software, targets technology buyouts. |
| Schoenherr | Legal Advisor | Company | Advised on the transaction, with team members including Tomasz Kwasniewski and Szymon Okon. |
| DWF | Legal Advisor | Company | Provided legal advice on the transaction, with team led by Anna Wietrzynska-Ciolkowska and Izabela Szczygielska. |