Dataventure strengthens foothold with The Ramp acquisition

Deal News | Feb 06, 2025 | Goodwin

In a strategic acquisition, Dataventure, a data and performance marketing company within the European Digital Group, has acquired The Ramp, enhancing its hold in the local digital advertising sphere. The Paris-based Private Equity team advised Dataventure on this transaction, which is set to bolster the digitalization of local strategies for prominent brands. Founded in 2019, The Ramp has a strong portfolio of managing advertising for major networks like McDonald's, Sport2000, and Castorama, offering platforms that integrate direct and digital marketing. Goodwin's advisory role was crucial, with a team led by Benjamin Garon.

Sectors

Digital Marketing
Private Equity

Geography

Europe – Dataventure is a part of the European Digital Group, indicating its operations and business focus within Europe.
France – The advisory was led by Goodwin's Paris-based team, signifying the geographical focus of the professionals involved.

Industry

Digital Marketing – Dataventure and The Ramp are both involved in digital and performance marketing, focusing on enhancing advertising strategies for large retailers.
Private Equity – The acquisition was advised by Goodwin's Paris Private Equity team, highlighting the involvement of private equity in corporate transactions.

Financials

Participants

Name	Role	Type	Description
Dataventure	Acquirer	Company	A data and performance marketing company part of the European Digital Group.
The Ramp	Target Company	Company	Specializes in managing local advertising campaigns for retailers and FMCG brands.
Goodwin	Legal Advisor	Company	Provided legal advisory services to Dataventure in this acquisition.
Benjamin Garon	Lead Advisor	Person	Led the team from Goodwin in advising on the acquisition.
Louis Jambu-Merlin	Team Member	Person	Part of the Goodwin team advising on corporate aspects.
Carla Menu-Alberici	Team Member	Person	Part of the Goodwin team advising on corporate aspects.