Cuein Enhances ServiceNow's AI Through Strategic Acquisition
Deal News | Jan 22, 2025 | Goodwin
ServiceNow, a leading AI-driven business transformation platform, has announced the acquisition of Cuein, a technology firm specializing in AI-based consumer experience analytics. This acquisition is an effort by ServiceNow to bolster its AI capabilities by integrating Cuein's innovative technology to improve the functionality of its AI Agents. Cuein's technology measures and analyzes 100% of consumer experience interactions to enhance consumer satisfaction by addressing and identifying low CSAT interactions in real-time. Cuein benefits from backing by prominent private equity firms like Lightspeed Venture Partners, Khosla Ventures, and Webb Investment Network, alongside notable industry executives. The transaction was advised by Goodwin's Technology team, led by partners Cain Moss and Ari Pozez, among others. This move underscores the strategic significance of enhancing AI capabilities in enterprise settings, fostering improved customer service outcomes.
Sectors
- Artificial Intelligence
- Enterprise Software
Geography
- United States – ServiceNow and Cuein are both based in the United States, and the transaction reflects activities within this geography.
Industry
- Artificial Intelligence – The acquisition involves companies focused on enhancing AI capabilities, particularly in consumer experience and business transformation.
- Enterprise Software – ServiceNow operates as an AI-driven enterprise software provider, aiming to improve business processes through technology solutions.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Cuein | Target Company | Company | A technology company specializing in AI-based consumer experience analytics. |
| ServiceNow | Bidding Company | Company | An AI-driven business transformation platform aiming to expand its AI capabilities. |
| Goodwin | Legal Advisor | Company | Provided legal advice to Cuein during its acquisition by ServiceNow. |
| Lightspeed Venture Partners | Investor | Company | Private equity firm that provided backing to Cuein. |
| Khosla Ventures | Investor | Company | Venture capital firm involved in funding Cuein. |
| Webb Investment Network | Investor | Company | Investor in Cuein, alongside other notable industry executives. |